Year: 2014
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Digital
Live Customer Engagement Rock Stars
Backcountry Inc. is turning their online reps into a different kind of sales force—“Gearheads,” outdoor specialists who consumers are excited to engage with and learn from.
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Social
Q&A: Transitioning from B2B to Academia
Fairfield University’s Jennifer Anderson chats about her move from Pitney Bowes to the academic marketing life.
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Acquisition
Successful Webinars Start With an Optimized Registration Page
If you want your next webinar to be a success, begin with reg and confirmation pages optimized to make the experience as painless as possible.
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Agencies
Chief Marketer Listline Oct. 13
Lists featured this week include the Dakota Indian Active File and Timber Home Living.
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Agencies
Why Brands Should Pay Attention to College Football
Brands like Zaxby’s Chicken are tapping into the passion of college football fans in the New Heartland.
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Agencies
4 Ways to Survive Today’s Data-Driven Marketing World
Hey CMO! You’re under qualified! Get a math degree.
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Social
Social Spending for the Holidays
The holiday season is just around the corner, and research shows marketers will be spending big on advertising in the social media arena, and on Facebook in particular.
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Online Marketing Myths Debunked
While not every marketing tactic may be the best fit for a business, that doesn’t mean certain tactics won’t work at all.Sage Island ceo and creative director Mike Duncan weighs on some of the biggest online marketing myths out there.
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Agencies
The ROI of Live Event Marketing
Learn how live events can drive purchases, how brand experiences create emotional connections with customers and how events can create important consumer engagement data and leads.
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Digital
Creating a Video Marketing Plan
Coming up with a strategy on how to introduce video into your marketing mix is critical to success in the online video world.
