August 2013 - Page 2 of 9 - Chief Marketer

CVS Shortens Receipts, Adds Savings to Loyalty Cards

CVS said customers will start receiving normal-sized receipts but get to keep all the savings, which will now be sent digitally to their loyalty cards.

CMO Optimism At Four-Year High, But Proving Marketing’s Value Remains Elusive

New results from The CMO Survey offer encouraging predictions about the future of markets and document ongoing challenges to marketing excellence and leadership.

Agencies

3 Types of Experiential Consumers and How To Woo Them

There are three types of experiential consumers and you can win them over by using their strengths to your marketing advantage. Here’s how you can woo them.

How to Use Content to Generate and Nurture High-Quality B2B Leads

B2B marketing is kind of like dating: “Love at first sight” almost never happens, and you need to figure out how to get someone from an initial interest level to the point where they’re comfortable having a relationship with you. This is where content marketing comes into the picture. “Marketers are the nurturers,” said Cyndi […]

Infographic: ‘B2B Marketing: 2013 and Beyond’

Ambassador, a social referral automation platform, has put together an infographic summarizing some key data about B2B marketing this year and beyond. Here are some of the interesting bits of information: –

Study: Nearly Half of All Emails Were Opened on Mobile Devices in Q2 2013

According to a report from Yesmail, nearly half of all emails the company sent in the second quarter were opened on mobile devices (i.e., smartphones and tablets). However, click-to-open (CTO) rates on mobile are significantly lower than on desktop computers, spotlighting an opportunity for marketers. “Yesmail’s Email Marketing Compass: The Mobile Effect” analyzed more than […]

LivingSocial Settles Patent-Infringement Lawsuit With Blue Calypso, Sees Hope for the Future

LivingSocial and Blue Calypso, a small marketing company, have reached a settlement in a patent-infringement lawsuit that was filed by the latter party almost exactly a year ago. The terms are being kept confidential. Back on Aug. 27, 2012, Blue Calypso explained that it had filed a suit against LivingSocial for infringement on its U.S. […]

How Content Marketing Can Be Engaging and ‘Sexy’ in a Boring Industry

Content marketing can be exciting, engaging and profitable, even if your company’s line of work is “boring.” The key is to get over the notion that your industry is dull and unappealing. “We’re not boring to the people who want to find us,” said Dan Moyle, inbound marketing specialist for AmeriFirst Home Mortgage, during a […]

Study: 62% of Consumers Have a ‘Magic Hour’ When They Click Through Emails

According to a recent report from SimpleRelevance, consumers open their emails at all hours during the day. However, the majority of them seem to have a “magic hour” when they do all their clicking in emails to get to websites that lie behind those messages. The ‘Magic Hour’ SimpleRelevance finds that 62 percent of customers […]