Study: Social Platforms and Portals Give Advertisers the Highest-Quality Users
A new report from Aggregate Knowledge finds that advertisers get higher-quality users from social channels and portals than from networks and exchanges. Social platforms and portals also deliver better reach. Costs According to Aggregate Knowledge’s “Global Media Intelligence Report” for the second quarter of 2013, CPMs (cost per 1,000 impressions), CPAs (cost per action/conversion) and…
