Survey: 15% of Online Consumers Forward Links to Brand or Product Videos

According to a survey conducted by Ipsos OTX, 15 percent of online consumers around the world forward links to a brand or product’s video, while 19 percent forward links to articles about brands or products, and 19 percent forward links to a brand or product’s website. The most active sharers of videos are Turkey, Brazil…

Infographic: Facebook Advertising Performance Improves in Q2 2013

Kenshoo Social, a provider of social media marketing technology, has created an infographic to compare Facebook advertising performance in the second quarter with performance in the first quarter. Here are some of the interesting tidbits: –

Announcing the 2013 PROMO PRO Awards Finalists

|  by Patty Odell

The campaigns honored as PRO Award finalists once again have exceeded expectations. It is a distinguished collection of promotional campaigns that sets a powerful example of how agencies and brands capture consumer interest by developing exemplary creative and intriguing messaging that work hard as powerful sales tools. Congratulations! Here are the finalists, as recognized by…