Marketers love to play the numbers and Red Roof Inn is no exception. March marked its 40th anniversary and it is churning out a host of promotions through the fall tied to that number. Last month, the lodging company began running the “40 & Fabulous” campaign that includes all kinds of incentives, a sweepstakes and…

BloomReach, a cloud marketing platform, has put together an infographic comparing Facebook and Pinterest for reaching marketing goals. According to The CMO Survey, CMOs spend 8.4 percent of their marketing budgets on social media. In the next five years, that number is expected to rise 21.6 percent. Here are some of the interesting findings from…

When creating an SEO landing page aimed at converting, there are many different ways to approach copywriting. According to marketer and copywriter Eugene Schwartz, there are “Five Levels of Awareness,” spanning from direct to indirect, each audience seeking different kinds of information. 1)