According to AdGooroo, paid search spending by advertisers in the “Flowers & Mail Order Gifts” category is set to surpass $11 million this month, thanks to Mother’s Day. In May 2012, spending hit $9.4 million. AdGooroo notes that the top paid search advertiser in the category (on AdWords in the U.S.) last year was ProFlowers…
Marketers know what lead generation is, but too many of them don’t know how to do it well, especially with the landscape quickly evolving. That’s why Dave Scott, CEO and founder of Marketfish, decided to literally write the book on lead generation, “The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI.” We…
ExactTarget, an email marketing company, has put together an infographic based on a report from Econsultancy about how marketers are falling short of personalizing experiences for consumers, especially on mobile devices. Among the intriguing bits of information from the infographic are: –
Late last week, GigaOM reported that Faisal Masud, the vice president of Groupon Goods, would be leaving the daily-deals company to take a position at Staples. Masud’s departure comes about a year after he left eBay to lead Groupon’s e-commerce arm, which has seen success since its inception in 2011. The news was shared just…
The cliché of a senior not knowing how to use a cell phone is prevalent in pop culture and advertising, but is it true? Five facts you need to know.
Lists featured this week include Association of Healthcare Philanthropy and the Institute of Natural Healing.
Merely being on major social media platforms isn’t good enough. Brands and marketers need to push beyond that ordinary landmark and find ways to increase the engagement they get on those channels. Bryden McGrath, a social media strategist at Portent Inc., shares some helpful tips in a post for Social Media Examiner: Facebook: highlight employees,…
Marketers often make the mistake of writing their emails like sales letters. This means that “they pack them with benefits and use all the usual copywriting tricks – out of context – and selling ‘choke holds,'” according to Ben Settle, a direct-response copywriter and email marketing strategist writing for Copyblogger. What marketers should be doing…
On Thursday, Instagram unveiled “Photos of You,” a new feature enabling users to tag people in photos. It also gives users a new way to view all photos that have tagged a particular business or brand. “People can now add their favorite band to their concert photos from last night, the clothing brand they’re currently…
Chico’s FAS family of brands began last month its take-three of “May is For Miracles” campaign. The program operates out of local stores by offering communities a number of ways to raise funds for a local Children’s Miracle Network Hospital.
