The widespread use of mobile phones means pay-per-call lead generation is growing in importance. In its update to AdWords, Google even highlighted the importance of businesses being able to run ads with click-to-call extensions and measure conversions from phone calls they receive. However, with this trend come the topics of lead quality, understanding how to…
Brafton, an online news content marketing agency, has crafted a nifty infographic showing how marketers are using the major social media platforms to generate leads. While Facebook is the top dog horse in the race today, there’s plenty more for marketers to pay attention to in this course. Here are some of the highlights: –
According to a recent study from Simply Measured, 59 percent of the world’s top brands are now active on Instagram, up from 54 percent back in November. This puts Instagram behind Pinterest (69 percent), Google+ (70 percent), Twitter (97 percent) and Facebook (99 percent). “Since we first started tracking the Interbrand 100 back in August…
Wayfair.com, the self-proclaimed “largest online retailer of home products and furnishings,” is diving into the flash-sales game with a feature called Daily Fair. It will feature up to seven new deals per day, offering up to 70 percent off on home products spanning a number of categories. Each sale will last 72 hours, which is…
Mobile event app suite provides marketers with easy-to-use solutions enabling them to maximize the impact of their corporate events.
The Vidalia Onion Committee is about to embark on a new three-to-five year program called the “Vidalia Flavors of Summer."
SlideShare is “the most underutilized content distribution tool – and it’s not even close!” according to Joe Pulizzi. Founder of the Content Marketing Institute. But why aren’t more marketers taking advantage of the presentation platform? The answer seems to be the difficulty of coming up with content ideas for SlideShare presentations. To help marketers overcome…
More and more consumers are picking up their tablets to do things they used to do on desktop computers. So when will tablets actually overtake PCs in terms of usage? Though the answer to that question remains uncertain, analyst Sameer Singh projects that quarterly shipments of tablets are likely to leapfrog shipments of PCs by…
Twitter appears to be on the verge of getting a lot more intriguing for those in the business of generating leads. The Twitter Advertising handle posted this today: Learn how to put Twitter to work for your small business! Download our small biz guide now: ads.twitter.com/cards/5wzucr/9 – Twitter Advertising (@TwitterAds) February 19, 2013 The…
Lists featured this week include Yum Food and Fun, City Magazine and Bloomberg Brief Financial Intelligence Email.
