Many marketers have tested multiple kinds of campaign management tools, and that has created a multitude of unwieldy data silos.

By Debbie Qaqish, principal partner and chief strategy officer for The Pedowitz Group 5 Stages of Change on the Road to Revenue Marketing

Eventility, a platform for organizing and promoting events, clubs, groups, communities and places, has pieced together an infographic showing the benefits of online communities for small businesses. Here are some of the highlights: – 97 percent of consumers look for local businesses online – 73 percent of consumers go online to search for discounts or…

The sales funnel has been a bastion for marketers and sales teams, but the truth is that the traditional sales funnel hasn’t been relevant for a number of years now. It’s useful because it’s a universally understood visual tool but buying patters have changed so much that it’s time to move on. For one thing,…

According to comScore, YouTube was the sixth biggest U.S. website in December, boasting 126.9 million unique visitors. It’s also, unsurprisingly, the No. 1 online video site. While it’s clear that there are plenty of eyes watching videos on YouTube, a channel that holds plenty of potential for marketers, how do companies get viewers to actually…

Social Metrics Pro, the maker of a social media analytics plugin for WordPress, has created an infographic offering a look at 10 creative secrets to use for social media marketing. With more than 9 in 10 businesses using social media to attract new customers, creativity is the key to standing out from that crowd. Here…

Twitter’s API is getting an update that will give developers the opportunity to choose from tweets with “none,” “low,” “medium” and “high” values. This feature, intended to help applications that display tweets from a stream curate high-quality tweets, essentially evaluates tweets. Twitter shares that the “medium” and, eventually, the “high” tweets will “roughly correlate” to…

HubSpot’s recent “Marketing Benchmarks” report, which included responses from more than 7,000 businesses, offered a peek into the minds of B2C and B2B companies, many of whom are looking to Twitter, landing pages, blogs and Facebook for their marketing needs. Here are five questions they are asking about lead generation: 1)

Pew Research Center’s Internet & American Life Project Omnibus Survey found that 67 percent of Internet users in the U.S. use social networking sites. Women (71 percent) are more likely than men (62 percent) to use these sites. The survey also took a closer look at demographics for the major social media services. Facebook remains…

Foursquare has been sending the equivalents of candy hearts, heart-shaped boxes of chocolate and charmingly cheesy greeting cards small-business owners’ way lately. The location-based social network hasn’t been too coy about its desire to be close friends