Like President Obama’s handshake, lead generation comes in two flavors. One is business-to-business (B2B) and the other is business-to-consumer (B2C). Though some might contend that corporations are people, those in the business of generating leads know that businesses and consumers have very different needs that require different approaches. Below are some helpful insights into what…
Pardot, a B2B marketing automation software provider, has crafted a cheeky infographic illustrating how marketers can avoid bad dates with bad leads. Valentine’s Day may be a week behind us, but that doesn’t mean that the parallel between leads and dates is any less relevant. Here are the four types of bad sales “dates” shamed…
If you’re a self-dubbed “marketeer” who has recently created an epic content marketing campaign to establish thought leadership and get some of that low-hanging fruit to boost your ROI, you should really pause and consider what all of that really means. Buzzwords are painful to read over and over and over again. Marketers who want…
A Virginia pizza shop owner offers discounts to any customer who brings in a gun.
LivingSocial has raised $110 million in financing from existing board members and investors to “dedicate the resources we need, while also building a significant cash reserve against unanticipated events or bumps in the road,” according to a memo from CEO Tim O’Shaughnessy. Neither he nor the company commented on whether Amazon invested in this round.…
By Dr. Patrick Surry, Global Solutions Owner for the Customer Analytics and Interaction, Pitney Bowes Software One of the most important considerations for marketers in 2013 will be the impact that mobile has on email communications between businesses and their customers. Technology analyst and Kleiner Perkins VC Mary Meeker recently reported that 13 percent of…
One of the most important tech developments for 2013 will happen in the area of interest-based advertising, and its adaptation to mobile applications.
Access Intelligence's DM Confidential is now part of the Chief Marketer network.
If your marketing team plans to take on a significant marketing technology upgrade this year, your most important first step is to build smart business requirements to guide the team.
There are numerous ways for consumers to research and buy insurance products, but don’t discount good old-fashioned direct mail just yet.
