By Micky Long, vice president and practice director of lead nurturing, Arketi Group The excitement around marketing-automation systems and the extended lead-nurturing activities they enable shows no sign of abating within the B2B community. ExactTarget's acquisition of marketing-automation provider Pardot and the news that Oracle has completed their acquisition of Eloqua are just two examples…
Landing pages are important
Global staffing firm Kelly Services has been using Data.com to help land and grow accounts while also using it as their de-facto lead generation tool.
Vimeo has acquired Echograph, an iOS app that lets users create animated GIFs, or more specifically cinemagraphs. The deal will bring Echograph’s team into Vimeo’s fold and aim to expand the app to all mobile platforms. Echograph will remain a standalone app but will now be free (it previously sold for $2.99). This appears to…
Traditional marketing goals such as brand awareness or press coverage mean nothing if they don’t translate measurably into increased reach and conversion.
Finilly The Unlock Jailbreak Team has relased the latest tool capable to unlock/untethered jailbreak iPhonee 5/4/4S/3GS for iOS 6.1.1 It took an extra 72 hours for the jailbreak iphone 5 iOS 6.1.1 untethered to be released for those using Windows systems (meaning, most of us), but that’s now here as well. www.Unlock-Jailbreak.net have just released…
In Yesmail Interactive’s white paper, “Mobile Email Design: Marketing Fit for the Small Screen,” the company offers an overview of the challenges to designing emails for mobile devices. It also highlights the two tactics that can be used: scalable design and responsive design. Mobile email’s surge According to Yesmail, 36 percent of emails were opened…
A few facts about “The business of Digital Love."
KISSmetrics, a Web analytics provider, has put together an infographic showing how businesses can track social media ROI by tracking users. Here are some of the “stops” along the way of the 15-day roadmap the company lays out: –
According to Nielsen, Shopkick is the No. 4 shopping app in terms of reach among smartphone users in the U.S. Amazon is No. 1 with a 19 percent reach, followed by eBay with 17 percent, Groupon with 13 percent and Shopkick with 10 percent. Starbucks (8 percent), Walgreens (6 percent), Barcode Scanner (6 percent) and…
