This latest iteration of the game integrates in-store game play with online “second win” chances, more numerous winning game pieces, and a broad mix of food- and non-food prices

For every specially marked Miller High Life and Miller High Life Light bottle cap or can tab returned from the purchases of 12-packs of beer Miller High Life donates 10 cents to help “Give a Veteran a Piece of the High Life,” up to $1 million. Miller High Life Brand Manager Brendan Noonan takes us…

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data ...

Storms like Hurricane Irene provide an important reminder for database marketers—keep up to date on the news! As the holiday mailing season creeps closer, marketers need to pay close attention to events that can significantly affect deliverability.

Storms like Hurricane Irene provide an important reminder for database marketers—keep up to date on the news! As the holiday mailing season creeps closer, marketers need to pay close attention to events that can significantly affect deliverability.

Marketers with math skills are probably getting the soundest nights' sleep despite the current economic times: While most employment indicators have dropped, the direct marketing community continues to show an ever-widening demand for candidates with analytic skills, according to a new survey.

According to Smaato's Q2 2011 metrics, fill rates worldwide and in the U.S. dropped in the second quarter of 2011, while Windows leads the pack of mobile operating systems (OS) in terms of click-through rate.

The digital space moves so fast, that a notion of a set release schedule has become a foreign concept. It's not like cars where you have not only different models, but each model has a model year. This suite of products offers the manufacturers a great...

The comparisons are at times not hard to make, especially for those of us who spend too much time thinking about companies in the advertising / technology space. That they both start with G doesn't hurt and that the original G looked as though they might...

Strategic alliance with top IP law firm designed to increase value of NeoMedia's patent portfolio.