The Week in Review

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Paid Search Is Bigger Than Radio, Outdoor and Cinema Advertising

Using data from Efficient Frontier and MAGNAGLOBAL, KISSmetrics put together an insightful infographic titled "The Future of Paid Search: Google, Bing & Beyond." Paid search is compared to other mainstream forms of advertising in the infographic, and Google and Bing are compared.

eMerchantPay Partners with cashU Expanding Its Presence Across the MENA Region

London, UNITED KINGDOM (Aug 31, 2011) -- eMerchantPay, a leading European-based provider of online payment processing solutions to merchants worldwide, has partnered with cashU, the leading online payment gateway in the Middle East and North Africa, to expand its presence in the Middle East...

August/September Issue, 2011

|  by Chief Marketer Staff

Today the Estée Lauder Companies — with a diverse portfolio of 28 premium beauty brands including Clinique, Aramis, Bobbi Brown, M*A*C, Aveda, Origins and Prescriptives — is using customer reviews and word of mouth to let women “tell” their friends about its products online. The reviews are building brand presence and ROI