The Chieftains
QUESTION: MARKETERS TODAY HAVE A WEALTH OF DATA AT THEIR FINGERTIPS MAYBE TOO MUCH. DOES HAVING ACCESS TO SO MANY METRICS HELP SHARPEN YOUR STRATEGY,
DKIM 101
What is DKIM? DomainKeys Identified Mail (DKIM) is an e-mail authentication scheme that monitors e-mail senders' reputations based on their digital signatures,
Looking Good
Pretty is as pretty does: In e-mail creative, that means ensuring that the messages render properly in all the major Web clients. After all, it doesn't
Come on In!
For four months last year, Sonic Drive-Ins tested a new mobile platform that detects when opted-in users have entered a small area around its stores,
Watch My Stuff!
I CAME ACROSS FOUR RANDOM FACTS LAST WEEK that, taken together, add up to something important: The New York Times said researchers were able to reconstruct
E-mail Risks Bring Business Rewards
Icebreaker specializes in activewear apparel for skiers, mountain climbers and participants in other sports that might be considered high-risk. This past
Lumension Sheds Light on Social
IT security software provider Lumension has been actively using social media for about two years. We don't have the marketing budget of a Cisco or a Microsoft,
Credit Card Mail Rebound on Deck
DIRECT MAIL CREDIT CARD OFFERS ARE EXPECTED TO REBOUND SLIGHTLY THIS YEAR as banks and other issuers evaluate recent legislation and figure out how to
Reviving that Impulse Spark
Whatever happened to grabbing a box of Godiva chocolates off the shelf simply because you wanted an extravagant treat? Oh, right, it's not in the budget
The TurboTax Leaderboard
Tax time can, let's just say, be baffling to many TurboTax, which sells online tax preparation software, discovered it could improve its public standing
