Media Planning: Necessary But Insufficient
The advertising world spends approximately $5 billion annually on media buying and planning. And while that is a necessary component of marketing success,
Money Pitch
Sometimes there's just no substitute for cash. That's why 2K Sports is offering a cool $1 million prize for the first proven perfect game pitched on this
Interactive Goes Big
In 2009 the Chief Marketer Interactive Survey showed marketers deciding to follow online audiences into social networks, where the branding effects were
Influential Events
It was sore throat and sniffles season when a woman at a green market was handed a Halls Naturals cough drop during a sampling event. She took it. It's
Nothing BUT NET
A PROFESSIONAL BASKETBALL COURT IS 94' LONG BY 50' WIDE. BUT THE PLAY SPACE FOR THE PHOENIX SUNS' MARKETING EFFORTS IS MUCH BIGGER THAN THAT. The Arizona
The Thrill of the Crowds
It's spring, and theme parks around the country are dusting off the hot-dog carousels and testing water rides. Sponsorship firm IEG took a snapshot of
Unlikely Partners – ObamaCare and Performance Marketing
Marketers have a long history of leveraging current events and looking towards current events and government related action, including changes in legislation as source for marketing...
Distasteful Ads Will Cause Consumers to Avoid Your Brand
More than one-third of Americans say they’ve chosen to not purchase a specific brand because of distasteful ads, according to a new Adweek Media/Harris Poll.
Opting Out is Too Hard to Do
According to a recent study released by Responsys, e-mail marketers are doing a poor job of making it easy for their recipients to opt out.
ShareASale Pay-Per-Call Exceeds Expectations
Merchants Get High-Converting Calls, Top Affiliates See Commission Raises Up to 25%
