Office Depot Goes for the Win
Instant-win games are a sure-fire way to get customers to take action now. And, they provide a nice short-term sales boost and a little bit of fun for
Why Wegmans is Tops
A modest retailer, Wegmans has a lot to crow about. The 75-store mid-Atlantic chain rose far above giants Kroger, Publix and Safeway to be named the Top Grocery Retailer in a consumer survey by Market Force
Idea to Steal
IDEA: Take the theme of a national TV spot and transplant it to an online video contest. CONCEPT: Fidelity Investments' Turn Here TV campaign uses a green
PR Is a Partnership
TREAT YOUR PR AGENCY AS A PARTNER To ensure the success of your PR program, view your agency as a business partner, not simply a vendor-for-hire. Give
Do You Need an App?
Did the unveiling of the Apple iPad get your marketing department thinking, Uh-oh, now we really need an app!? Not so fast. While Apple has great credentials
Marketers, Start Your PR Engines
If you think of your PR releases as simply a way to shotgun out the exact message you want in exactly the way you expect it to be received, wake up and
Averaging Americans
Marketing modelers who use U.S. Census data better make sure their slide rules are properly oiled: This year marks the first in 70 that the Census Bureau
Acton’s Actions Pay Off
Sometimes it's better to be lucky than smart Dealership Acton Toyota, which completed an extensive Web revamping program earlier this year, just before
Media Planning: Necessary But Insufficient
The advertising world spends approximately $5 billion annually on media buying and planning. And while that is a necessary component of marketing success,
USPS’ Summer Fun: The Sequel
As it did last year, the U.S. Postal Service is looking to try discounts on standard mail postage between July and September to coax more companies into
