Day: January 26, 2010

• Email

  North American Bounces, Complaints High, Opens Low: Study

  E-mail bounce and complaint rates are relatively high in North America compared to the rest of the world and the continent’s open rates are relatively low, according to a study by Implix.

  The average open rate—an “open” is recorded when the receiving machine calls for graphics from the sender—of HTML messages sent by Implix’s clients in North America was 25.44%, according to the e-commerce software provider. Europe, South America and Africa all came in at higher than 33%, according to the study.

• Agencies

  Consumers Like Loyalty Perks, But Marketers Unsure of Results: Study

  Customers like the perks and rewards of loyalty schemes, but the programs aren’t necessarily meeting marketers’ business needs, according to a new study from the CMO Council.

• Aiming for Online ROI in a Down Economy

  Marketing departments are under more pressure than ever to drive sales, lower costs and grow revenue. And—no surprise—the projects with a low cost, quick turn and high ROI are the ones likely to pass the budget approval litmus test.

• Soup-on-the-go Spreads Word of Restaurant Week

  This week is Restaurant Week in New York City and each year a campaign goes forth to pique the interest of diners

• Chegg.com Pushes Text Rentals with Tickets, Twitter

  Online textbook rental service Chegg.com is diving back into the college semester after the winter break with two social media promotional campaigns

• More Thoughtful Approach to Agency Relationships in Order

  The relationship between marketers and their marketing communications agencies has come a long way, particularly in the area of agency compensation

• Octagon Hires Two, Promotes One

  Octagon has hired Anne Sullivan as vice president to head the Clearwire account team

• Agencies

  Sheplers Western Wear Names Bob Myers CEO

  Bob Myers has been named CEO of Shelpers Western Wear, an apparel marketer.

• Agencies

  Commerce Opens Hosted CRM Offerings To France, Holland And The U.K.

  Commerce Corp. has expanded its customer relationship management hosting service to France, Holland and the United Kingdom.

• News Briefs

  GOLD’N PLUMP CHICKEN: is running an online sweeps where the grand-prize winner receives a BBQ grill and outdoor dining set