Marketers, Consumers Offer Views On Loyalty Programs in Study
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DMA CEO Search Team Announced
Seven Direct Marketing Association board members, and one executive, have been charged with finding the DMA’s next president and CEO.
Valassis Brings List Management In-House
Valassis will bring management of its Valassis Lists products in-house
Insist on Clean Data Above All
What's important when you're planning an e-mail campaign? Speed? Deliverability? List quality? The fact is, if you're concerned only with the speed of turnaround, then you could be doing yourself a disservice in the quality and deliverability of the file you are using.
