Tip Sheet/Incentives April/May 2009
Helpful HintsPREMIUMS Why Premiums Work at Retail Premiums and incentives are a sure-fire way to gain attention at retail via online promos, in-pack,
Helpful HintsPREMIUMS Why Premiums Work at Retail Premiums and incentives are a sure-fire way to gain attention at retail via online promos, in-pack,
Yahoo Search doesn’t combine video with other search results as Google does. But that doesn’t mean marketers can’t serve up sound and motion when users go looking for them on Yahoo
At a time when families need to make every penny count, Walmart has relaunched its Great Value brand in the U.S.
So you're sitting at work one day doing whatever it is you do and an e-mail arrives from someone you've never met claiming
Know the Business Objectives Make sure there is sound understanding of a company's business objectives. Since sponsorship is a big part of the marketing
Tips/NEW RULES FOR THE ROAD Tips for optimizing and economizing those high-cost vehicle tours It's time to step on the gas. Brand-tour marketing may be
Marketers are bombarded with solutions, plans and tips to increase campaign response rates, especially during trying economic times. But they can't employ
With marketing budgets becoming tighter and tighter, one good strategy is to offer a handful of “baby carrots” as prizes for games
Users with iPhones are by far the heaviest mobile Web users. Researcher Net Applications found that 66% of those reaching the mobile Web to browse or search are iPhone users
Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler