Hilton Hotels Ties Bookings to Sweepstakes
Hilton Hotels & Resorts is rewarding guests who travel with their pets a chance to win a family vacation. It’s the latest incentive by the hotel chain to promote its pet friendly program.
P&I Postscripts
COCA-COLA: signed a non-alcoholic beverage sponsorship deal with RecycleBank, a rewards program that motivates people to recycle.
Worldata: Membership and Attendee List Prices Up, Other Categories Down
Prices for lists have decreased across most categories, with some of the steepest declines for consumer data. Only attendee and membership lists increased in price over the last year, according to the Worldata Winter List Price Index.
E-Dialog Names Laura Saati Group Director For Retail
E-mail service provider e-Dialog has appointed Laura Saati group director of retail. In this role she will work with clients in generating measurement-based marketing programs.
Keith Stewart Takes CEO Role At ShopNBC
Keith R. Stewart has been named CEO of ShopNBC. Stewart will continue to serve at the company
News Brief
BIG BOY RESTAURANTS INTERNATIONAL: has named Keith E. Sirois as CEO.
National Advertising Review Council Welcomes Three New Board Members
The National Advertising Review Council has expanded its board from eight to 11 individuals. The newly appointed members are Julie Coons, president and CEO of the Electronic Retailing Association (ERA); John A. Greco, Jr., president and CEO of the Direct Marketing Association (DMA); and Randall Rothenberg, president and CEO of the Interactive Advertising Bureau (IAB).
Pete Pedersen Named To DMA Circulation Hall Of Fame
Pete Pedersen, the former executive director of publisher relations for Publisher
Timeshare Operators To Pay FTC $1.2 Million For Do Not Call Violations
Two groups of defendants that offer vacation and timeshare companies will pay the Federal Trade Commission (FTC) a total of nearly $1.2 million, stemming from their violations of the Do Not Call Rule.
DM Employment Picture Reaches New Lows: Survey
Nearly half of all direct marketing companies have a hiring freeze, up from just over one third last quarter, according to a new survey. Another 20% are planning to reduce staff, up from 17% last quarter, while only 21% will add staff, down from 31%. These numbers represent all-time lows in a tracking survey.
