Zoom Information Inc. has launched ZoomInfo Lists, a data licensing division. It

Computer game developer THQ Inc. has signed a multiyear contract with Massive Inc. to develop in-game advertising promotions. Terms have not been released.

Tom Williams, chief financial officer at Affinion Group Inc. is stepping down from his post before the end of this year.

"Your credit history speaks for itself!" I couldn't believe it! There I was at the mailbox, still dressed in cap and gown, freshly graduated from college and American Express was already offering me their coveted green card.

You think your marketing mission is tough? Try being Barack Obama back in 2007. But as history tells us, he’s soon to be sworn in as our 44th president. Here’s what worked for Obama, and how it may relate to your own game plan.

Goodbye, SEO, you’re about to be replaced by a new tactic: digital asset optimization. This is where marketers look to extend their Internet presence significantly by seeing how their Web site and domain names are integrated with their other online properties. Here’s why the change is coming, and what you need to jump on the…

Marketers typically invoke design too little and too late. Traditional brand design, like advertising, interactive, and retail, is generally left for the end of the project cycle...after a program has been vetted through your entire organization. Here’s how you can turn it around in 2009.

The critical holiday season seems like a perfect time to leverage the competitive intelligence available from search engine marketing. Savvy marketers know search can reveal often overlooked advertising opportunities all year long. Here’s what you need to do as you head into the holidays.