News Brief
PAPA JOHN’S: is playing off election day today to run an online promotion.
Making Marketing Count in a Down Economy
In a down economy, the knee-jerk response to shrinking sales is typically a focus on growth - namely the growth that comes through customer acquisition. Here's why concentrating on understanding and keeping the customers you've got is the strongest strategy in battling churn
Marketing to a Captive Audience
When your customers' attention is required to stay in line to buy something or get information, their environment is under your control and not theirs. They have no ability to opt-out of your communication. Here's what you can do with that environment to determine whether the customer has a good or bad experience
Predictions for a Brand New 2009
Yes, it's Election Day. Though we'll have a better idea about 2009 once the results are in, it doesn't mean me can't start looking into the crystal ball. Here's how CoreBrand CEO James R. Gregory sees things shaking out for marketers next year
Mobile Advertising Discovers America
Mobile searches for products and services and mobile advertising are becoming more commonplace among U.S. consumers, following in the footsteps of longstanding trends in the European Union and Asia.
Clickers Can’t Zap Brand from TV Commercials
Researchers at Boston College have determined that brand advertising logos embedded in the center of television commercials are indeed mightier than the TV clicker.
Transcontinental Cuts 460 Jobs as Mail Dips
Transcontinental Direct USA Inc. plans to eliminate 460 jobs and consolidate direct mail printing operations, because direct mail advertising has declined sharply for financial offers.
Anetorder Buys Fulfillment Center from Reader’s Digest
Anetorder Inc. has acquired a 175,000-square-foot fulfillment center in Strongsville, OH, from its long-time customer Reader
Mail Stream, November 3
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