Nutrition 21 Names McWiliams Vice President
Nutrition 21 Inc. has named Pam McWilliams vice president and general manager of its direct response group.
E-mail Increasingly Blurs Work, Home
While e-mail is increasingly blurring the lines between Americans’ work and home lives, it has also led to more flexibility and most workers don’t believe it has added significantly to their overall workload
Meet the Broker: Melinda Diaz of Direct Media Inc.
This week, Meet the Broker features Melinda Diaz, a real woman of the world
Listline e-Newsletter 10/30
Sandvik Publishing Ltd. has selected Specialists Marketing Services Inc. to manage the Scholastic at Home master file and enhanced master
Simpsons Takeover of 7-Eleven Wins Top Pro Award
The results are in! Agency Freshworks won the Best Overall Pro Award for its campaign, “Simpsons Movie Kwik-E-Mart Experience,” for its client 7-Eleven.
McDonald’s Pitches ‘Madagascar 2’; Replaces ‘I’m Lovin’ it’ Packaging
McDonald’s plans to launch a major campaign around the upcoming premiere of the DreamWorks animated movie “Madagascar: Escape 2 Africa.”
Nissan Z Hits Road in EA Video Game
Video game speed freaks can test-drive the 2009 Nissan 370Z in a video game before the car appears in dealerships later this year.
Spending on Endurance Sports Rising: Report
Sponsorship spending on endurance sports such as marathons, will grow to $84 million among North American companies this year, according to the IEG Sponsorship Report.
Caribou Coffee Hires Cellfire to Offer Mobile Coupons
Caribou Coffee Co. has joined the list of companies using Cellfire Inc. to accept mobile coupons in its 443 U.S. retail locations.
News Brief
EURO RSCG DISCOVERY: the customer loyalty marketing and global data analytics division of Euro RSCG Worldwide, has named Richard Hren has strategy director, effective immediately.
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