DMA08 Photo Parade
Photo-ops and random sightings from the DMA 2008
Experian Moves Into Mobile Marketing
Experian Marketing Services has formed a strategic partnership with SmartReply Inc., which will enable Experian to expand into mobile marketing and offer clients interactive voice response marketing applications.
Live From DMA08: DMA Forecast Sees Stronger 2009
In direct marketing there is financial strength -- at least, more so than for the economy at large. In 2009, U.S. sales will grow by 3.8%, to $30.96 trillion. But DM sales will jump by 4.5%, to just under $2.15 trillion, according to new research from the Direct Marketing Association.
Online Image Recognition Technology Can Target Ads
A Seattle-based Web marketing services firm Eyealike has introduced VisualAd, an automated system for capturing online visual data and targeting ads on social networking and other Web sites.
MySpace Offers Profile Data for Creating Ads
Social networking Web site operator MySpace has introduced a self-service online advertising platform for creating customized banner advertising, based on targeting data gleaned from online profiles.
Live from DMA08: Separate What You Can and Cannot Control, Says Greco
In the face of an uncertain economy, direct marketers must separate what they can control from what they can
Live From DMA08: There’s No Dearth of DM Regulation
Many American marketers feel that they
Live From DMA08: Telematch links Wireless Data and Postal Addresses
Having trouble keeping track of your customers? You might try SmartMatch, a product from Telematch that identifies wireless, cable and voice-over Internet protocol households and their postal addresses.
