Cents and Sensibility
IF YOU WANT TO KNOW what's happening in direct response, just open your corporate wallet. To get an update on what types of media direct marketers are
The Skinny on Blacklists
The Spamhaus Project made international headlines recently because of an ongoing legal dustup with Chicago-based direct marketer e360 Insight. As a result, the spotlight is once again on the self-appointed — some say vigilante — anti-spam cops that run blacklists.
Rewind
So much for glacially paced evolution. Promotion marketing took defined strides this past year.
The Meaning of Christmas
Christmas is back. Not that it ever went anywhere, but retailers are using the name in their marketing after years of preferring the more generic What
Yuletide Lattes
Call it holiday. Call it Christmas. But there will be a certain festivity at Starbucks this season. The firm is handing out 500,000 Cheer Pass cards,
Hilton Strikes a High Note
Hilton is looking for a few younger travelers. The chain is giving guests a golden key upon check-in that could open a special box in the hotel's lobby.
Ah Choooooooo!
Want to create brand impact? Hand out an item that can be found in most women's purses, especially at this time of year. Tissues.
I Saw the Light
Talk about inspiration: Every one of this year's Market Leaders created a groundbreaking campaign, or made some other contribution to the promotional
Web Watch 2.0
SURE, THERE'S A LOT OF buzz about Web 2.0. But no one agrees on what it really means. Some say it's a new technology. Others, a social movement. Still
Multichannel Mix
Direct talked recently with Chris Carrington and Philip Donahue of catalog design firm Lorel Marketing Group about the catalog and multichannel trends they see for 2007.
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