Communications That Count
THE WAY A CATALOG REACTS TO CUSTOMERS CAN AFFECT ITS whole business. That said, it's a wonder more catalogers don't dedicate far more money to stellar communications.
E-mail’s Still King
Marketers that think they should be focusing on RSS and blogs at the expense of e-mail should think again. A recent study by online marketing services
Wake Up Call
Don't get so smug the next time you have a good promotional idea. Chances are consumers won't get it. A new survey by research firm IMI International
Correction:
In the November issue, the agency for the Dukes of Hazzard Institute campaign, named a PRO Award finalist in the Most Innovative Communications Strategy
Lost No More
ABC learned the hard way. The network drew 16 million viewers to its Lost mystery series in 2004. But a half million tuned out in the second year,
Xtra
11/17 Nintendo launched a multi-million dollar campaign to support the Nov. 19 launch of its new gaming system, Nintendo Wii.
Going for Gold
There's an old saying that Timing is everything, and truth be told, it really is.
Name Games
A mini-test: What do you know about these people? Angel McCray Burton Daly Cary Salter Cecilia Baez Cesar Bower Daisy Bowers Delmer Goddard Ebony Childress
LISTLINE
NEW LISTS Time Life Books Time Life recently reintroduced a direct mail-sold list of continuity book buyers which had been off the market. The file names
Feds Side With Utah in Registry Battle
IN A MASSIVE BLOW TO EFFORTS to have Utah's do-not-e-mail law overturned, the U.S. Department of Justice weighed in with court papers supporting the state's
