NCDM Focuses on Integration
DEVELOPING AN INTEGRATED customer experience across multiple marketing channels is the theme of this year's National Center for Database Marketing conference.
The New Direct
YOU MAY HAVE HEARD SOME BUZZ ABOUT THIS. We certainly hope so. But if not, here's the word on the new Direct. The new Direct? Yes. We've thrown Direct's
Basket Case
After running small business and online operations for Hewlett-Packard and AOL, Dave Deasy wanted to make his own run at being an entrepreneur. He's the
Pay-per-Call Works a Little ServiceMagic
The people ServiceMagic serves are busy folks: carpenters, contractors, landscapers, plumbers, dry wallers, house cleaners and other home-improvement
Amazon Tests Homegrown PPC Ads
ONLINE MEGA-MERCHANT Amazon.com recently began a beta test of a self-service platform that matches product search-results pages with relevant text ads
Judge Won’t Overturn Spamhaus Ruling
A FEDERAL JUDGE IN Illinois recently denied anti-spam blacklisting group The Spamhaus Project's motions to dismiss an $11.7 million default judgment against
LETTERS TO THE EDITOR
I've frequently said to people
The Future’s in the Mail
IF THERE'S ONE CONSISTENT aspect of direct mail strategy you can count on, it's this: Everything changes. As consumer and donor tastes shift
All Over the Place
Maven's Maxims: If you don't have a goal, you can't reach it. If you don't have a target, you can't hit it. This Emcor ad is a good example. First of all, it has a jumble of elements which don't invite walking through it easily from beginning to end.
Name Games
A mini-test: What do you know about these people? Angel McCray Burton Daly Cary Salter Cecilia Baez Cesar Bower Daisy Bowers Delmer Goddard Ebony Childress
