Loose Cannon: A Boy Named Sue

|  by Chief Marketer Staff

News item: The nation’s largest class-action law firm, Milberg Weiss Bershad Hynes & Lerach, was recently charged with kicking back more than $11 million to individuals who served as lead plaintiffs in class-action lawsuits, despite a New York law that prohibits attorneys from promising anything of value to induce a person to bring a lawsuit.…

The Culture Code

|  by Chief Marketer Staff

The Culture Code for Germany is perhaps best illustrated in a story: Lego, the Danish toy company, found instant success with their interlocking blocks in the German market, while sales foundered in the U.S.