All Aboard
Clothing retailer Gap is returning to its musical roots with a bus tour turned pop-up store and sweepstakes that will send customers to some of the summer's
Tinker Tailored
The appliance brand dove into its first-ever film tie-in with 20th Century Fox's Robots, matching Sunbeam products to the animated film's characters.
the Beat goes on
It took weeks of scouring garage sales and thrift shops to collect what Grand Central Marketing needed for client Napster's showcase at the Digital Life
from Boardroom to Bonanza
The kudos keep rolling in for Pontiac's star turn on The Apprentice. It has netted an EMMA, an Interactive Marketing Award and a PRO Award (all from PROMO),
Crack Down
Every promotion is vulnerable to fraud. Marketers have come to expect it. Agencies administering them have learned to establish layers of protection to
Hitting a High Note
Much as he'd like to be thought of as a regular guy, women still weep when they hear Paul McCartney's voice. At least they did last September at the offices
Licensed to Thrill
Comic books and TV shows, blockbuster movies and video games: all provide a well of characters beloved by children and adults a fact not lost on retailers.
Pass It On
When I was a kid, my mom often accused me of being a pack rat. I am mortified to confess that not only have I proven her right, I've proven her guilty
Sweet spot
Mike and Ike, those fruit-flavored chewy candies, needed a major facelift. The brand had a loyal core of munchers, but limited marketing. A relatively
Bullet Proofs
There's a small, but extremely active knife-collecting subculture in America. Most of these folks are tougher than a $2 steak. For all that toughness,
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