Trade Off
Masterfoods is wielding its checkbook more strategically these days. The candy and food giant has been shifting funds from trade to consumer marketing
Buffing brand appeal
Requests for brown sugar and honey massages, eucalyptus soaks and grain and spice facials are in high demand, with spas throwing open their doors in record
the Beat goes on
It took weeks of scouring garage sales and thrift shops to collect what Grand Central Marketing needed for client Napster's showcase at the Digital Life
Bullet Proofs
There's a small, but extremely active knife-collecting subculture in America. Most of these folks are tougher than a $2 steak. For all that toughness,
Shoppers Redefine Retail
Consumers have redefined retail classes of trade, and Cannondale Associates has been taking notes. Retail consultancy Cannondale last month released a
Illusionary Wonder
A&E had consumers rubbing their eyes in amazement when it staged a live event around its new real-life series Criss Angel: Mindfreak. And rightly so.
PROMO Xtra
Excerpts from our e-newsletter 4/24 Visa International's newly signed $200 million sponsorship of Fedration Internationale de Football Association World
Pizza with Everything
7-Eleven is serving up Pizza and a Movie this summer to tout its fresh foods, especially the just-launched P'EatZZa Sandwich. The chain's two May-June
Crunch Time
ConAgra boosted Orville Redenbacher's popcorn sales 23% when it leveraged the popularity of ABC's Lost drama series with a Lost in Hawaii sweepstakes
Burger King & the NFL
An NFL partnership last football season was just what Burger King (BK) cooked up to promote a limited time only burger and fries offering. The fast food
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