Hitting a High Note

|  by Chief Marketer Staff

Much as he’d like to be thought of as a “regular guy,” women still weep when they hear Paul McCartney’s voice. At least they did last September at the offices of Fidelity Investments, when McCartney left a voice mail message for some 42,000 employees worldwide, telling them how pleased he was to be joining up…

From Boardroom to Bonanza

|  by Chief Marketer Staff

The kudos keep rolling in for Pontiac’s star turn on The Apprentice. It has netted an EMMA, an Interactive Marketing Award and a PRO Award (all from PROMO), plus an MAA Globe and the PMA’s Super Reggie. The April 2005 integration of the then-new car went far beyond the challenge posed to the competing Trumpites.…