Topic | Branding

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A 3 Step Brand Architecture Checkup

|  by Nancy Hansell

Beginning a brand architecture program often results in sighs and groans from brands. Keep it simple. To kick-start your process, here’s three simple steps.

Branding Marketing Advertising Identity Business Trademark Conce

How a Brand Can Recover From Inauthenticity

|  by Sarah Clark

Authenticity isn’t about telling people what they want to hear; it’s about being honest. But that still leaves open the bigger question: What defines inauthenticity?

Branding Marketing Advertising Identity Business Trademark Conce

Brand Naming: How Not to Name a Brand

|  by Alison Greenberg

While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.

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