Topic | Branding

Integrating a New Brand Strategy: 4 Tips

|  by Marie Chan

Significant time and resource is spent to get brand strategy right. But too often, leaders aren’t investing enough effort thinking about how to operationalize the new brand across the organization.

3 Strategies when Buying Programmatic for Branding

|  by MichaelAaron Flicker

While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding.

A 3 Step Brand Architecture Checkup

|  by Nancy Hansell

Beginning a brand architecture program often results in sighs and groans from brands. Keep it simple. To kick-start your process, here’s three simple steps.

How a Brand Can Recover From Inauthenticity

|  by Sarah Clark

Authenticity isn’t about telling people what they want to hear; it’s about being honest. But that still leaves open the bigger question: What defines inauthenticity?

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