Automotive Marketing Archives

Marketers on Fire at the New York Auto Show: Amy Marentic, CMO at Genesis Motor America

Chief Marketer sat down with Amy Marentic, CMO at Genesis Motor America, to discuss the brand’s marketing goals while at the NY Auto Show, plans for customer growth, Genesis’ use of professional golf as a marketing tool and more.

Brands on Fire

Brands on Fire: Hyundai Motor America CMO Talks Data, Experiential, AI and Ecommerce

Hyundai Motor America CMO Sean Gilpin discusses the brand’s FIFA partnership, data-driven marketing strategies, brand versus performance, AI efficiencies in media and more.

Data Driven ROI

General Motors Partners With NBCU, Advances First-Party Data Strategy

How General Motors is making progress with its first-party data strategy.

Engagement

Cadillac Discusses Its Immersive Storytelling Vehicle for the LYRIQ, The ELECTRIQ Theater

Cadillac’s Brand Partnerships and Experiences Lead discusses the concept, messaging and strategic goals behind The ELECTRIQ Theater experience, the company’s new immersive LED installation supporting the LYRIQ.

Data & Analytics

Lexus Campaign for Redesigned 2022 NX Crossover Vehicle Targets Gamers and Young Luxury Consumers

Vinay Shahani, Vice President of Lexus Marketing, chats about the new campaign, its diverse target audience and the brand’s push to make Lexus a tech-forward automotive brand.

Demand Gen

Lexus Unveils a Concept Car Designed by the Twitch Community

We caught up with Vinay Shahani, vp-marketing at Lexus, to discuss the Gamers’ IS reveal.

Acquisition

Brands on Fire: Honda Launches Civic on Twitch for Gaming Community

When it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch.