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How Brands are Sneaking Ads onto Vine

Kurt Wagner (Mashable) Brands are utilizing a form of stealth advertising, paying the platform's most popular users to "organically" push products to their massive followings. (Brands already use V

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Article

Sep. 25 2014




Changes to Facebook’s Mobile Ad Platform?

Facebook could be announcing changes to its mobile ad platform as early as next week, with speculation that the social giant will be moving away from cookies and relying more on its own enormous database of user information.

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Article

Sep. 25 2014




Q&A: Word of Mouth Marketing Association

This week was Social Media Week Chicago, where all things social took center stage in the windy city. Chicago-based Word of Mouth Marketing Association president Suzanne Fanning spoke with the Chicago Tribune about the power of social media as a marketing tool.

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Article

Sep. 19 2014




Guide to Social Media Integration

Social media is no longer an afterthought for brands. Today, it is at the core of almost everyone’s marketing strategy. In this special report, Chief Marketer gives you trends, tips and best practices for better social marketing in the real world, including: How to get your C-suite to buy into social Case histories from companies […]

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Article

Aug. 18 2014




Chief Marketer’s Annual B2B Lead Gen Survey

It’s no surprise that online channels are showing the largest growth for B2B lead generation in 2014. Download this special report for our exclusive survey results and discover: The increasing role of social media for B2B lead gen How and why email continues to be an important lead gen tool What marketers see as their […]

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Article

Aug. 12 2014




Five Strategies to Selling Your Boss on Social Media Spending

CMOs must justify social media spending, even if their organizations don’t quite understand the benefits of social engagement.

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vine ecommerce video marketing

Article

Jul. 31 2014




How Brands are Sneaking Ads onto Vine

Brands are finding ways around Vine’s no ad policy to get their message out to the millions of Vine users.

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social media influencers

Article

Jul. 24 2014




5 Tips to Find the Right Social Media Influencers 1

How do you make sure that your pick of social media influencers are the right people to represent your brand? Here’s five tips.

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Applebee's Instagram

Article

Jul. 23 2014




Applebee’s Forks Over its Instagram to Customers

Applebee’s will post customers’ foodie photos on its Instagram site capitalizing on what it says are the 780,000 photos tagged with the Applebee’s hashtag.

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Article

Jul. 16 2014




NASA’s Giant Step in Social Media

Learn how NASA is building social colonies to raise awareness.

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B2B social media

Article

Jul. 08 2014




3 Social Marketing Tactics You Might not be Thinking About

Research turned up these three social marketing tactics that are often relegated to the back burner, but shouldn’t be.

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