How Marketers Can Combat Misinformation and Protect Brand Reputation in an Election Year
How can marketers establish control over what content their marketing messages run against? Here's how advertisers can be proactive.
How can marketers establish control over what content their marketing messages run against? Here's how advertisers can be proactive.
Although no one wants to come across as arrogant or braggy, it’s perfectly acceptable to share the news of your awards and accolades. Here are seven ways to do so.
We spoke to True Relgion CMO Kristen D’Arcy about the brand's latest accomplishments, from a collab with rapper Saweetie—its first women-fronted campaign—to NFL and NBA activations to a spike in TikTok followers.
A new perspective on how profile verification can help businesses rebuild credibility.
State Farm’s Head of Marketing Alyson Griffin provides tips on building brand awareness, meeting Gen Z consumers where they are and creating experiential activations that stand out from the competition.
Part two of our chat with the marketing chief, which covers the healthcare business post-pandemic, new channels to reach audiences and how regional targeting will factor into Blue Cross Blue Shield's marketing strategy.
How brands have activated across the tailgate scene, from Bud Light’s Backyard Tour to Nike’s Yardrunners activation to e.l.f. Cosmetics’ pink glow-up bar.
We spoke with Heineken USA CMO Jonnie Cahill about the campaign’s marketing goals, KPIs met, the brand’s evolving marketing mix, and more.
We spoke with Gatorade's Anuj Bhasin about the brand’s marketing approach toward Gen Z, personalization, influencer marketing and more.
We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.
Click here to view the 2023 winners!