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How Brands are Sneaking Ads onto Vine

Kurt Wagner (Mashable) Brands are utilizing a form of stealth advertising, paying the platform's most popular users to "organically" push products to their massive followings. (Brands already use V

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H&M google+

Article

Oct. 21 2014




13 Tips for Making the Most of Google+

Google+ is more important for SEO than any other website. Here’s how to make the most of it.

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Article

Oct. 16 2014




Avoiding Social Media Pitfalls

Social media can be a tricky landscape for brands, and there are some rules every marketer should know before diving into social campaigns.

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Article

Oct. 09 2014




Social Spending for the Holidays

The holiday season is just around the corner, and research shows marketers will be spending big on advertising in the social media arena, and on Facebook in particular.

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Article

Oct. 02 2014




How Twitter Lead Gen Cards Net Subscribers

Twitter Cards are an under-utilized social media tool that savvy marketers can use to gain more subscribers for free.

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Article

Sep. 25 2014




Changes to Facebook’s Mobile Ad Platform?

Facebook could be announcing changes to its mobile ad platform as early as next week, with speculation that the social giant will be moving away from cookies and relying more on its own enormous database of user information.

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Article

Sep. 25 2014




Q&A: Word of Mouth Marketing Association

This week was Social Media Week Chicago, where all things social took center stage in the windy city. Chicago-based Word of Mouth Marketing Association president Suzanne Fanning spoke with the Chicago Tribune about the power of social media as a marketing tool.

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Article

Sep. 19 2014




Guide to Social Media Integration

Social media is no longer an afterthought for brands. Today, it is at the core of almost everyone’s marketing strategy. In this special report, Chief Marketer gives you trends, tips and best practices for better social marketing in the real world, including: How to get your C-suite to buy into social Case histories from companies […]

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Article

Aug. 18 2014




Chief Marketer’s Annual B2B Lead Gen Survey

It’s no surprise that online channels are showing the largest growth for B2B lead generation in 2014. Download this special report for our exclusive survey results and discover: The increasing role of social media for B2B lead gen How and why email continues to be an important lead gen tool What marketers see as their […]

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Article

Aug. 12 2014




Five Strategies to Selling Your Boss on Social Media Spending

CMOs must justify social media spending, even if their organizations don’t quite understand the benefits of social engagement.

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vine ecommerce video marketing

Article

Jul. 31 2014




How Brands are Sneaking Ads onto Vine

Brands are finding ways around Vine’s no ad policy to get their message out to the millions of Vine users.

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