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Promotional Marketing

Ford’s Marketing Catches Fire with Millennials

Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as

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builder

Article

May. 06 2014




How to Build and Market a New Category 1

To build a new category, you not only need money to invest. You also need to be fearless and just a bit crazy. Here’s why.

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Fiskars Discover the Difference

Article

May. 05 2014




Many Forms of Measurable Metrics on Fiskars Mobile Tour

Fiskars (think orange-handled scissors) is on the road letting people try its loppers and trimmers and taking note of measurable metrics in a variety of ways.

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L'Oreal

Article

May. 01 2014




Video: Forbes Interviews CMO of L’Oreal Group, Marc Speichert

Marc Speichert, L’Oreal CMO talks shop with Forbes.

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mobile-tictac-355

Article

Apr. 29 2014




Brands Create Engagement With Mobile & Social

Discover how brands like Tic Tac and McDonald’s are using mobile to connect with consumers and boost their brand profile.

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video marketing

Article

Apr. 24 2014




Video Marketing: Using Hard Data Versus Assumption

For video marketing, CMOs are making more assumptions than using hard data to get it right.

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branded video

Article

Apr. 24 2014




Branded Videos Losing Ground to Individual Users Sharing Same Videos

Brands are putting out branded videos but they are not getting anywhere near the hits individual users are that share those same videos.

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Burt's Bees

Article

Apr. 22 2014




Burt’s Bees Puts Promotional Messages in Appointment Calendars

Promotional messaging in online date calendars by Burt’s Bees will be monitored closely by marketers to understand consumer reaction.

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money-new

Article

Apr. 21 2014




Deep Discounts and Prepaid Card Spending Cause Uptick in Rebates

Traditional sales and ‘everyday low price’ strategies have eroded margins and created consumer fickleness. Re-enter rebates: a smarter promotional strategy for retailers looking for new avenues for customer acquisition and loyalty.

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TQ-Taco-Tour595

Article

Apr. 21 2014




Austin Agency Attracts Attention with Bus Tour to Local Taquerias 1

Without a typical presence at SXSW last month, digital agency Tocquigny made an impact by ferrying attendees with a bus tour to and from local Taco joints.

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cmo595

Article

Apr. 16 2014




9 Ways the CMO Role Impacts Your Bottom Line

Does the CMO role positively or negatively affects a firm’s success and, if so, how? This article bares it all.

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