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9 Ways the CMO Role Impacts Your Bottom Line

(CMO.com) Allocating activities, greater perceived importance, prior experience in strategic planning are among the nine ways a chief marketing officer can make a difference to the business.

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grocery shopping

Article

Nov. 18 2013




Hispanic Trends / Recommendations for CPGs and Retailers: Study

AMG Strategic Advisors provides a detailed look at the Hispanic shopper and recommendations to take to improve relationships with this demographic.

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The Real Bears

Article

Nov. 14 2013




Unconventional Marketing Gets Attention for Charities

Charities and their agencies are taking bigger risks with unconventional marketing and provocative ads to get noticed.

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Facebook cursor

Article

Nov. 14 2013




Teens Migrate to Social Spaces Beyond Facebook

Teens are moving away from Facebook in favor of other social sites, according to a study from GlobalWebIndex.

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tumblr

Article

Nov. 14 2013




Billboard Puts a Fresh Twist on a Niche Social Network

Billboard uses social TV to promote its Music Awards and this authors tells us how they did it.

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crystal-ball

Article

Nov. 13 2013




Chief Marketer Asks…What Are Your 2014 Goals? 1

Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.

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Smith Brothers

Article

Nov. 08 2013




Smith Brothers Making a Hard-fought Comeback

A private-equity firm is reviving the old-time brand Smith Brothers’ cough drops with humor, new flavors and a Chicago-area roll out.

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content marketing

Article

Nov. 07 2013




Content Marketing Gets More Strategic 1

A panel at ad:tech New York discusses a more strategic focus on content marketing: distribution, measurement and ROI.

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tweeting bra

Article

Nov. 06 2013




Nestlé’s Head of Digital on How it is Achieving its Digital Marketing Ambitions

Pete Blackshaw, Nestlé’s global head of digital and social media, outlines how the company is aggressively moving its digital marketing ambitions forward.

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sperry top siders

Article

Oct. 31 2013




5 Tips for Creating Feel-good Connections from Sperry Top-Sider’s College Tour

When Sperry-Topsider headed west on its college tour, the objective wasn’t to sell its boat shoes, it was to make a feel-good connection with the students.

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PROMO's Top Shops

Article

Oct. 24 2013




Open for Business: PROMO’s New Top Shops Searchable Database

PROMO’s Top Shops is a robust, online, searchable listing of the Top 100 U.S. promotion agencies that includes a flash look into each agency.

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