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Promotional Marketing

Ford’s Marketing Catches Fire with Millennials

Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as

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Westin Hotels Well-Being Movement

Article

Mar. 26 2014




Westin Puts $15 Million Against its new “Well-Being Movement” Campaign

This new campaign from Westin Hotels, “Well-Being Movement,” adds to the success of the brand’s past programs to help guests, and employees, live healthier lifestyles.

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automation-gears-355

Article

Mar. 26 2014




A Surprising Presence at SXSW with Charitable Guerilla Marketing

One company at SXSW dreamed up one heck of a killer idea to get itself some attention by staging a charitable guerilla marketing event.

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2014 PRO Awards

Article

Mar. 25 2014




Pssssst. Have you heard…

Enter today to get the recognition you deserve with a 2014 PRO Award.

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Article

Mar. 21 2014




2013 Pro Award Winners

The PRO Awards recognize outstanding promotion marketing in 26 categories. The awards are the benchmark for outstanding creativity and stellar results in the marketing industry, as judged by a jury of expert peers. We are proud to announce the 23rd annual 2013 PRO Award winners! Complete the form on the right to Download the 2013 […]

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mercedes-pebble-355

Article

Mar. 17 2014




Tech Trends: Wearables, WhatsApp, Instagram and Beacons

At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.

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cause marketing campaign

Article

Mar. 12 2014




Unlikely Competitors—ConAgra and P&G—Pair for Cause Marketing Campaign

ConAgra Foods and Procter & Gamble, once fierce competitors, have banned together for the cause marketing campaign, “Child Hunger Ends Here,” which begins next Monday.

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Ink Master

Article

Mar. 10 2014




Free Tattoo’s Anyone? Spike’s “Ink Master” Stages NY Event

Spike TV’s “Ink Master” added a mobile unit to an integrated program to promote Season 4. Spike’s brand exec, Frank Tanki gives us the details.

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Article

Mar. 07 2014




Oscar Mayer’s Zany Bacon Scent Alarm Clock

Oscar Mayer has come up with a zany way to remind people to buy its bacon; the Bacon Scented Alarm Clock App

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2014 PRO Awards

Article

Mar. 07 2014




Don’t Miss the Early-Bird Special! Enter the 2014 PRO Awards by March 18!

You know you’re special! Get the recognition you deserve with a 2014 PRO Award.

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Break595

Article

Mar. 06 2014




The New Customer First, Prospect Second Mindset

CVS is one company this author discusses that is going through real transition, moving from advertising and promotion to insights and action.

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