Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Subscribe To X





HOME > PROMOTIONAL MARKETING

Promotional Marketing

merchandise incentive trends

Article

Dec. 02 2013




Luxury Is Back: IRF Merchandise Incentive Trends Report

Five merchandise incentive trends from the IRF’s latest research, including data on budgets, what’s at the top of the list and what to watch.

More...

 
Diageo and NBA

Article

Nov. 21 2013




The NBA Picks up Diageo Brands in Multiyear Sponsorship Deal

eo has inked a sponsorship deal to be a key player within the National Basketball Association as its exclusive spirits partner.

More...

 
bacardi "untamable"

Article

Nov. 20 2013




Bacardi Shuns Social Drinking Marketing in Favor of its Tumultuous History

Bacardi is out with a daring campaign, “Untamable,” that plays on its tumultuous history versus the typical social drinking occasions.

More...

 
grocery shopping

Article

Nov. 18 2013




Hispanic Trends / Recommendations for CPGs and Retailers: Study

AMG Strategic Advisors provides a detailed look at the Hispanic shopper and recommendations to take to improve relationships with this demographic.

More...

 
The Real Bears

Article

Nov. 14 2013




Unconventional Marketing Gets Attention for Charities

Charities and their agencies are taking bigger risks with unconventional marketing and provocative ads to get noticed.

More...

 
Facebook cursor

Article

Nov. 14 2013




Teens Migrate to Social Spaces Beyond Facebook

Teens are moving away from Facebook in favor of other social sites, according to a study from GlobalWebIndex.

More...

 
tumblr

Article

Nov. 14 2013




Billboard Puts a Fresh Twist on a Niche Social Network

Billboard uses social TV to promote its Music Awards and this authors tells us how they did it.

More...

 
crystal-ball

Article

Nov. 13 2013




Chief Marketer Asks…What Are Your 2014 Goals? 1

Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.

More...

 
Smith Brothers

Article

Nov. 08 2013




Smith Brothers Making a Hard-fought Comeback

A private-equity firm is reviving the old-time brand Smith Brothers’ cough drops with humor, new flavors and a Chicago-area roll out.

More...

 
content marketing

Article

Nov. 07 2013




Content Marketing Gets More Strategic 1

A panel at ad:tech New York discusses a more strategic focus on content marketing: distribution, measurement and ROI.

More...