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9 Ways the CMO Role Impacts Your Bottom Line

(CMO.com) Allocating activities, greater perceived importance, prior experience in strategic planning are among the nine ways a chief marketing officer can make a difference to the business.

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WestJet

Article

Dec. 10 2013




WestJet’s PR (Holiday) Home Run

WestJet plays Santa Claus to passengers and gets plenty of PR and love.

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superbowl-2014-logo

Article

Dec. 05 2013




Who’s In, Who’s Out for Super Bowl Sunday

Here’s a brief on what to expect on Super Bowl Sunday from the NYT’s Stuart Elliott.

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Thalia-Sodi595

Article

Dec. 05 2013




Macy’s New Line, and Spokesperson, Targets Hispanics

Macy’s has signed Mexican pop star Thalîa Sodi to launch an new line of clothing that caters to Hispanics.

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dior pop-up shop

Article

Dec. 05 2013




The Pop-up Shops Broker

An entrepreneur in San Francisco is now matching temporary retail locations with interested brands to open pop-up shops.

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linda-keen

Article

Dec. 04 2013




Keen Reaches Wide Audience With Hybrid Marketing Strategy

Keen Footwear has crafted a varied marketing strategy to reach numerous audience segments both online and offline.

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skylanders595

Article

Dec. 03 2013




Consumer Packaged Goods Creative Showdown: Slideshow

A slideshow of top creative designed by agencies that won PRO Awards for consumer packaged goods clients.

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black-friday

Article

Dec. 02 2013




Talking Turkey: Thanksgiving Retail Round-Up

While you were in the post Turkey afterglow this weekend, our colleagues at Multichannel Merchant were all over the Black Friday/Cyber Weekend Beat. Here’s a round-up of their coverage on how retailers online and off fared.

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merchandise incentive trends

Article

Dec. 02 2013




Luxury Is Back: IRF Merchandise Incentive Trends Report

Five merchandise incentive trends from the IRF’s latest research, including data on budgets, what’s at the top of the list and what to watch.

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Diageo and NBA

Article

Nov. 21 2013




The NBA Picks up Diageo Brands in Multiyear Sponsorship Deal

eo has inked a sponsorship deal to be a key player within the National Basketball Association as its exclusive spirits partner.

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bacardi "untamable"

Article

Nov. 20 2013




Bacardi Shuns Social Drinking Marketing in Favor of its Tumultuous History

Bacardi is out with a daring campaign, “Untamable,” that plays on its tumultuous history versus the typical social drinking occasions.

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