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Ford’s Marketing Catches Fire with Millennials

Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as

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Jack Daniel's

Article

Jun. 10 2014




Jack Daniel’s is Back with its Photo-Sharing Campaign

This photo-sharing campaign runs for 8 weeks, each with a different theme, like “Take Summer by Swarm.”

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BIC

Article

Jun. 10 2014




BIC Asks for Writing Samples in New Mobile Campaign

BIC’s Universal Typeface Experiment is unifying the world’s handwriting into a universal typeface in a campaign for its Cristal ballpoint.

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2014 PRO Awards Gala

Article

Jun. 09 2014




Ideas to Steal, Networking: The 2014 PRO Awards Gala, June 25 NYC

Join us June 25 at the 2014 PRO Awards Gala. Get ideas to steal, make new friends and take a bucket load of tips back to the office.

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sales and marketing

Article

Jun. 01 2014




4 Strategies to End the Struggle Between Marketing and Sales

Here’s how to get started finding common ground and improved communications between marketing and sales.

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DMS_Umang-Shah595

Article

May. 28 2014




New Top Social/Digital Guru at Campbell Soup Offers Advice for Marketers

This new interview with Umang Shah, the new social/digital expert at Campbell Soup, offers tips for marketers among other interesting comments.

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world-cup

Article

May. 27 2014




5 Tips for Engaging Soccer Fans Without Breaking Your Marketing Budget

Here are five ways to improve engagement with fans during the FIFA World Cup.

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B2B-Top-Shops-Log0-355

Article

May. 23 2014




Be a Chief Marketer Top Shop

The call for entries for PROMO’s Top Shops and Chief Marketer’s B2B Top Shops is now open.

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Old Bay Beer

Article

May. 22 2014




Old Bay Expands to Craft Beer, the Freezer and New Partners

Jessica Schatz, brand manager for Old Bay, talks about how the brand is reinventing itself with a new marketing program and co-branding partnerships.

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lebronjames595

Article

May. 22 2014




LeBron James: 5 Lifestyle Principles for Marketing Success

Out of numerous sponsorship opportunities, LeBron James has made marketing gold. He shares five key strategies we can all apply for marketing success.

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advertising

Article

May. 22 2014




Heavy Hitters on the 2020 Advertising Landscape

Five high-level marketers share there thoughts on where advertising and marketing will be headed in 2020. Thought-provoking perspectives here.

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