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9 Ways the CMO Role Impacts Your Bottom Line

(CMO.com) Allocating activities, greater perceived importance, prior experience in strategic planning are among the nine ways a chief marketing officer can make a difference to the business.

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The Great Ritz Holiday Parade

Article

Jan. 29 2014




Special Report: Best of Holiday Marketing

Learn which holiday campaigns from Ritz, Cricket, Nestle and more have ideas you can steal for 2014.

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mobile-friendly retailers

Article

Jan. 27 2014




How Mobile-Friendly Retailers Engage Consumers—and Boost ROI

Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.

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Checkmark

Article

Jan. 25 2014




Trend-Driven Resolutions For Retail Loyalty Marketers

For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.

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ROI.595

Article

Jan. 23 2014




20 Ways to Prove ROI at Events

This author offers 20 ideas—taken in sum—for determining the ROI of events in addition to revenue.

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deal seekers

Article

Jan. 16 2014




Insights, Attitudes, Motivators of Deal-Seeking Consumers: Report

This report from Experian Marketing Services identifies six deal-seeking consumer segments and offers up advice on how to effectively market to each group.

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National Geographic Brain Games

Article

Jan. 16 2014




National Geographic Showcases “Brain Games”

A fun illusions gallery set up in Grand Central Terminal helped the National Geographic Channel promote its latest series of “Brain Games.”

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att_idol-595

Article

Jan. 16 2014




“American Idol” Loses AT&T as Sponsor

AT&T will no longer be a major sponsor of the once top-rated singing show “American Idol.”

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building-blocks595

Article

Jan. 16 2014




How CMOs Must Restructure for 2014

The CMO needs to take the reins in reorganization his or her marketing department to be successful in 2014.

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baynote

Article

Jan. 14 2014




Website Experience Important to Consumers: Survey

Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.

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benihana passport challenge

Article

Jan. 08 2014




Benihana Digital Passport Challenge Encourages Frequent Visits

The “Benihana Digital Passport Challenge” encourages frequent and repeat customer visits with an offer for grand prize trip to Tokyo.

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