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Mobile Targeting

Is Location a Vital Data Point in Mobile Targeting?

By Kurt Hawks In real estate, location is the end all, be all. But lately it appears that some mobile marketers are applying that sa

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Article

Sep. 30 2014




Big Data for Mobile Marketers

Big data isn’t strictly for traditional digital marketing campaigns—mobile marketers can take advantage of new avenues of information to better target relevant audiences and turn them into customers.

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Article

Sep. 25 2014




Changes to Facebook’s Mobile Ad Platform?

Facebook could be announcing changes to its mobile ad platform as early as next week, with speculation that the social giant will be moving away from cookies and relying more on its own enormous database of user information.

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band-aid-app

Article

Sep. 22 2014




4 Mobile & Tablet Best Practices for Customer Engagement and Sales

Location-based technology, AR and other tactics can bring your mobile marketing plan to life.

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marketing automation technology

Article

Sep. 15 2014




How Data-Driven App Marketing Will Revolutionize User Acquisition

Data is an integral and constant component of any successful app marketing campaign.

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marketing automation

Article

Aug. 20 2014




Three Trends for Gaining a Competitive Edge 1

IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.

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Mobile apps

Article

Aug. 06 2014




Is Location a Vital Data Point in Mobile Targeting?

Should location really be at the center of your mobile targeting and media delivery strategy?

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Article

Jul. 18 2014




Winning Mobile and Social Campaigns that Connect with Consumers

Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories from PRO Award winning agencies.

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multi-device measurement

Article

Jul. 18 2014




4 Tips for Multi-Device Measurement

Here’s four tips for making the most out of measurement in a multi-device world.

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sales and marketing

Article

Jul. 01 2014




Three Tips to Enable a More Effective Mobile Salesforce 1

Wasted time and lack of organization are timeless problems for sales organizations—and have a direct impact on revenue.

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Article

Jun. 18 2014




IOS 8 Offers New Ways to Interact With App Users

Thanks to iOS 8, f you’re an iOS developer, you’ll soon be building apps that feel a lot less like apps.

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