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Mobile Targeting

Six Mobile Messaging Types and How to Use Them

Push technology, the short message format, is an incredibly rich, widely used, communication channel, but it’s not the only outbound messaging option. CMOs often spend too much time trying to drive

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Mobile retail

Article

Apr. 15 2014




Optimizing Mobile Marketing Apps With Analytics 1

Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers.

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mobile sites

Article

Apr. 09 2014




Six Mobile Messaging Types and How to Use Them

CMOs spend too much time trying to drive instant revenue through push and not exploring other rich messaging formats for mobile devices.

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Basketball

Article

Apr. 04 2014




iBeacons, Apple’s Passbook and Customer Engagement 1

The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement.

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consumer engagement

Article

Apr. 02 2014




4 Real-Time Engagement Strategies

Here are four tips to keep in mind when planning your next live-event or real-time engagement campaign.

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Mobile apps

Article

Feb. 22 2014




Creating Mobile Apps for B2B Sales & Marketing

Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.

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mobile-355

Article

Feb. 16 2014




4 Tips for Improving Your Mobile Data Strategy 1

According to a recent Forrester Report, nearly 37% of marketers don’t have defined objectives for mobile marketing measurement.

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Mobile apps

Article

Feb. 02 2014




Increasing Conversions by Improving the Mobile Experience

The key will be delivering high-quality mobile end-user interactions that match the speed and reliability of a desktop PC—an essential foundation for an omnichannel strategy.

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BRIC595

Article

Jan. 30 2014




Are you up on the Benefits of Mobile Advertising in BRIC Nations? 1

This article offers an overview and tips for mobile advertising opportunities in BRIC nations.

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mobile-friendly retailers

Article

Jan. 27 2014




How Mobile-Friendly Retailers Engage Consumers—and Boost ROI

Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.

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database marketing

Article

Jan. 23 2014




Is 2014 the Year for Personalizing Big Data on Screen?

Effective personalization takes testing out and knowing what data elements will motivate a customer or partner to take an action. This article offers 10 simple steps.

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