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Mobile Targeting

Is Location a Vital Data Point in Mobile Targeting?

By Kurt Hawks In real estate, location is the end all, be all. But lately it appears that some mobile marketers are applying that sa

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marketing automation technology

Article

Sep. 15 2014




How Data-Driven App Marketing Will Revolutionize User Acquisition

Data is an integral and constant component of any successful app marketing campaign.

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marketing automation

Article

Aug. 20 2014




Three Trends for Gaining a Competitive Edge 1

IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.

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Mobile apps

Article

Aug. 06 2014




Is Location a Vital Data Point in Mobile Targeting?

Should location really be at the center of your mobile targeting and media delivery strategy?

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Football-On-Your-Phone_Grey595

Article

Jul. 18 2014




Winning Mobile and Social Campaigns that Connect with Consumers

Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories from PRO Award winning agencies.

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multi-device measurement

Article

Jul. 18 2014




4 Tips for Multi-Device Measurement

Here’s four tips for making the most out of measurement in a multi-device world.

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sales and marketing

Article

Jul. 01 2014




Three Tips to Enable a More Effective Mobile Salesforce 1

Wasted time and lack of organization are timeless problems for sales organizations—and have a direct impact on revenue.

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ios8

Article

Jun. 18 2014




IOS 8 Offers New Ways to Interact With App Users

Thanks to iOS 8, f you’re an iOS developer, you’ll soon be building apps that feel a lot less like apps.

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responsive-mobile

Article

Jun. 04 2014




Maximizing Your Mobile Traffic — 3 Tips

Engagement should be instant for mobile campaigns in order to capture and convert leads.

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mobile apps

Article

Jun. 02 2014




Does Targeted Push Text Work Better than Broadcast? Report

This new report from Urban Airship provides results on how and why targeted push texts work better than broadcast.

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mobile consumer privacy

Article

May. 22 2014




25 Takeaways for Killer Mobile Marketing: Infographic

Strategy, types of mobile, who’s on and much more are all questions answered with this easy-to-navigate info graphic to help us with mobile marketing.

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