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5 Tips to Boost Mobile Conversions

By Jun 12, 2013

Mahi de Silva   (Harvard Business Review)

mobile conversionSome companies can benefit from a mere interaction or click on a mobile ad, but others (e.g., financial services, education, automotive, restaurants, etc.) only benefit if a user fills out a form, calls to schedule an appointment or gets directions, among other actions. Performance advertisers looking to improve mobile conversions should check out this article, which offers 5 solid ideas.