MarTech
-
Acquisition
A New Cheetos App Gets Cheesy at SXSW
Rachel Ferdinando, VP marketing, Cheetos, gives us the skinny on
how the AI-enabled app, Cheetos Vision, came to be. -
Profiles & Campaigns
PRO Awards Confidential: Why Aramark Won B2B Gold (And You Could Too!)
As the deadline for this year’s competition draws close (enter now—March 15 is the deadline), here’s tips you can steal for your own shot at PRO Awards glory.
-
Acquisition
10 Ways Machine Learning is Revolutionizing Marketing
The stats make the case: 84% of marketing organizations are implementing or
expanding AI and machine learning this year. Here’s what you need to know. -
Technology
The Impact of AI on Brands
As AI begins to shape our daily lives, brands must consider how they shift their behaviors and interactions to meet customers’ evolving expectations.
-
Data Driven ROI
Dispelling the Fake News Around ABM
While ABM is certainly on the rise, there are still a few misconceptions about
what it is and what it isn’t. Here’s five myths to be put to rest. -
Data & Analytics
C-Suite Puts Emphasis on Customer Experiences: IBM Report
Experience, personalization and data are taking center stage in marketing, according to IBM’s latest Global C-suite report.
-
Acquisition
Trek Bicycle Increases Brand Consideration with Digital Advice
A large range of specialized products posed a hurdle in the path-to-purchase
of consumers who had little knowledge of bikes. -
Acquisition
The Era of Conversational Marketing is Here
Leading brands and experienced brand marketers are increasingly deploying messaging
apps and chatbots to meet their conversational marketing needs. -
Technology
3 Tactics that Might NOT Be Right for Your B2B Brand
Not all tactics that work in B2C work for all B2B marketers. Here’s three tactics you might want to consider dropping.
-
Digital
Mobile First Indexing: How to Prepare Your Business
Since smartphones have changed consumer habits, Google has announced that they are going to make the switch to mobile first indexing this year.