MarTech
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Acquisition
Six Rules for Innovative Storytelling
Consumers are bombarded with content all day long. But what sets successful innovative
storytelling in marketing apart is the thoughtful and meaningful content that
actually makes up the storyline. -
Acquisition
Catch Up on July’s Greatest B2C Reads
From Hyundai, to Aperol, to Nestlé, we share what some of the biggest brands have been up to. Need
some tips or advice on converting customers or rewriting your org structure? We’ve got that too! -
Acquisition
Voice-Activated Technology Goes Mainstream: Are You Ready?
Smart speakers are now owned by 43 million people in the U.S.:
That’s a huge audience that needs to be understood by marketers. -
Acquisition
Interactive Statues—think Naked Biker—Sell Portland to the Masses
Portland can practically sell itself with its majestic mountains and rocky
coastline, but marketers had a different plan—The Portlanders. -
Acquisition
KFC Goes for the Unexpected in Consumer Connections
Cat climbers, commencement addresses, soap opera appearances and
gigantic pool floats? What is KFC up to? -
Acquisition
Kroger OptUP App Scores Products for a Healthier Diet
Grocers continue to roll mobile apps to earn loyalty while providing shoppers
with myriad ways to streamline the shopping experience. -
Technology
The Future of Email in a Voice Technology World
Voice technology is changing all aspects of marketing. How could smart email improve a brand’s image and boost customer engagement?
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Profiles & Campaigns
Automated Insights Help Keurig Refine Advertising
A more disciplined approach to consumer insights research is helping Keurig better target its advertising approach.
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Acquisition
Bud Goes Big with World Cup Snapchat Campaign
Budweiser is going big for the World Cup using Snapchat despite critics worrying that the brand might reach underage snappers.
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Engagement
The Rise of CGI Social Media Influencers
What you see is what you get isn’t always the case with social media influencers—read about the rise of CGI avatars Lil Miquela and Shondu.