Avis Boosts Rentals with Crest Premiums
When it comes to the bare necessities in life, Avis Rent A Car and Crest are giving airport travelers a needed helping hand.
Consumer Marketing
Delta SkyMiles Teams with Netflix for Miles
Delta Airlines is giving it loyalty club members a new way to rack up miles—watching movies from home.
DSW Revamps Loyalty Program
Shoe retailer DSW Shoe Warehouse will replace its loyalty program next month, rolling over active members in its current program.
Summer Push Puts New Elizabeth Arden Fragrance in Teens’ Hands
Elizabeth Arden is working concerts and malls in New York, Miami and Philadelphia to sample its new fragrance for teens girls.
Moms Don’t Cash In on Credit Card Rewards
Fully 41% of moms use a rewards-based credit card, but more than half don't redeem their points.
Jeep to Muddy Up Consumers at State Fair
Consumers desperately searching through a three-foot-deep pool of slushy, slippery mud to find sticks may drive home a new Jeep. It's the brand's latest stunt to engage consumers and get them digging for a chance to win the grand prize.
Learn To Generate ‘Return On Customer’
(Small Business Review)—To build long-term value for your business, invest in your relationship with existing customers—your most valuable assets.
Teen Boys More Likely to Buy Gift Cards than Girls
Some 48% of college-bound teens purchase gift cards rather than a gift item for friends and family throughout the year, while 33% of teen girls bought gift cards, according to a new study commissioned by Stored Value Systems, Inc. (SVS), a national gift card supplier and transaction processor.
EBay and Family Circle Kick Off Small Space Design Contest
EBay and Family Circle magazine are out with a contest that looks for a resourceful consumer who can redesign a small space using only items purchased on eBay.
WNBA Unveils Affinity Cards for Fans
The Women's National Basketball Association (WNBA) has teamed up with Discover Card to offer fans WNBA and team affinity credit cards that give them access to designated lounges located in arenas throughout the season.
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