2018 Chief Marketer 200

 

INTRODUCING THE 2018 CHIEF MARKETER 200
THE TOP 200 MARKETING AGENCIES OF 2018: UNVEILED TO AN AUDIENCE OF MORE THAN A MILLION MARKETERS THIS FALL

Thank you to everyone who submitted—check back in November to see who made the list.

For sponsorship opportunities, contact Cynthia Foristel: CForistel@accessintel.com

Finally, an agency ranking that goes outside advertising to shine the spotlight on the rest of the marketing mix.

From the editors of Chief Marketer comes the first comprehensive ranking of the top non-advertising agencies—The Chief Marketer 200, the first-ever list of the best U.S. engagement and activation agencies across more than 40 categories, specialties and client categories. Whether you’re a consumer agency or a B2B shop, experiential or digital, design or content… this fall we’ll unveil the most comprehensive agency ranking of its kind.

THIS IS AN EDITORIAL PROPERTY AND THERE IS NO FEE TO ENTER. Thousands of U.S. agencies are expected to apply. Only 200 will make the list. And more than one million client-side marketers will see, view and use the list—extra motivation for you to enter.

The Chief Marketer 200 was designed as a new agency ranking for a new agency landscape. Companies first enter a primary agency category (consumer, B2B, digital, design, etc.) and then proceed to add dozens of specializations (experiential, lead-gen, direct, shopper) to their application. It will all roll up into a first-of-its kind agency ranking that truly shows off broad categories and niche specialties. We’re even including special editorial lists and rosters such as Best Small Agencies, Best Independents, Agencies to Watch and Most Creative Agencies.

Our rigorous selection process will assess the relative strengths of all the agencies and will provide CMOs and marketers with the kind of information they need to find the best partners for their brands. Advertising agencies are not eligible to apply.

What are we looking for? A high ratio of work should be done exclusively within the category in which the application is submitted. The strategic value of the agency should be supported by client testimonials, case study submissions, awards and published editorial coverage. The work should be high caliber and there should be a consistency of quality work across programs and client roster.
The creative should be killer. The work: always innovative. Ideas should be fresh, bold and moving the industry forward.
And the agency should have or should be actively earning a reputation as a thought leader in their craft, and as a representative of the best of the industry.

Fact: Advertising doesn’t drive the rest of the marketing mix anymore. Non-advertising spending is on the rise because it speaks to the wants and needs of today’s consumers and B2B customers.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

	
        

CHIEF MARKETER 200