Channel | Engagement

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Best Buy Launches Catalog for Small to Medium Businesses Big-box consumer electronics marketer Best Buy began targeting small and medium-sized businesses in recent months, leveraging its existing direct mail and online operations in a new market. Since ...

Spalding Searching For AFL Fan of the Year

|  by Chief Marketer Staff

Sporting goods manufacturer Spalding has launched a 13-week multi-channel sweepstakes in search of the AFL's Fan of the Year. Fans can register at Arenafootball.com, sign-up for a personalized fan page and track their fan participation. Throughout the ...

Admanco Acquired by Ebsco, Bumby Stays on Board

|  by Chief Marketer Staff

Ebsco, the parent of Vitronic/Four Seasons, a promotional product supplier has purchased beleaguered cloth promotional products supplier Admanco, Inc. Admanco had been seeking a buyer since it announced early last month that it was in receivership and ...

PPW Leaps Into Yesteryear With Sports Premiums

|  by Chief Marketer Staff

Fans in Houston are pulling strings over PPW's Yao Ming All-Star Marionette Promotional Partners Worldwide believes there's a world beyond the Bobble Head, and is discovering what that world could hold with a jump into the sports premium business. The ...

Naxcom Contest Brings Dealers to Web Site

|  by Chief Marketer Staff

Online sports memorabilia broker Naxcom was looking for a way to build its vintage memorabilia (pre-1980) business and entice some of the best dealers in the business to sell through its Web site. The Los Angeles-based company said it found the way to ...

Hyatt Serves up Something YUMMy

|  by Chief Marketer Staff

Consumers in the mood for a little something more than a cold muffin or boxed cereal may find a mouth-watering reason to book a room at Hyatt Hotels and Resorts. More than 80 hotels in the chain nationwide and in Canada are offering guests a free full ...

Consumers Sign on For Pet Perks in the Sky

|  by Chief Marketer Staff

United Airlines joins a growing list of competitors that's reaching out to four-legged or feathered customers in hopes of attracting their two-legged owners to fly its airline. Under the "United Pet Class" promotion, United Mileage Plus members can ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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