Agencies
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Agencies
Maximizing Social Media for B2B Lead Gen
Here are the three social media platforms you should focus on to improve B2B lead generation.
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Agencies
Explainer Videos Boost Tylenol Sales at Walgreens
A strong mobile campaign targeting trigger moments was enhanced
with explainer videos that really did the trick. -
Agencies
Mars Horror Films Trend on Social and Scare Yankees Fans
Mars Bite-Size horror films are trending and a reminder for people
to load up their Halloween baskets with its candies. -
Agencies
On the Runway: Taco Bell Bodysuits & Hoodies
Taco Bell and Forever 21 collaborated to show off a new line of
limited-edition, Taco Bell-themed clothing. -
Agencies
How to Crush Your Digital Content Experiences
To create the best digital content experiences possible for your brand
consumers, you’ve got to deal with these four trends. -
Email
Be Human: 10 Email Marketing Tips
Are your email messages really connecting? At the MarketingProfs B2B Forum,
Michael Barber shared tips for engaging readers. -
Agencies
Coach Rebrands as Tapestry
After months of work to find a new corporate name, the CEO is concerned that
Tapestry—the word—might be viewed as old-fashioned. -
Agencies
Facebook’s Mark Zuckerberg Apologizes for “Exploiting” Disaster in Puerto Rico
Facebook used the devastation of Puerto Rico by hurricane Maria on Sept. 18
to advertise the company’s new virtual reality platform. -
Agencies
When Revenue Flatlined, St. Jude Turned it Around with Research
A new look at insights and a strong determination to help children live set St. Jude’s on a trajectory to increased donations.
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Agencies
Four Common Martech Mistakes—and How to Avoid Them
The process of buying martech can be complicated. The promises of many vendors sound too good to be true, but the pull of additional revenue is so strong companies often jump in without doing their homework.
