AdExchanger Archives - Page 2 of 81

What’s POSSIBLE With AI

Take your sunglasses off for this one. Fresh off the POSSIBLE conference in Miami, our reporters debrief on how the marketing industry addressed the subject du jour, AI. Plus: the topics that were conspicuously absent from the conference.

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AI

POSSIBLE 2026: AdExchanger’s Hot Takes

The fourth-annual POSSIBLE is in the books! AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas were on the ground in Miami. Here are their takeaways from three days chatting about agentic AI in the Florida sun (other than some scattered showers). But the AI talk at POSSIBLE wasn’t just marketing hype. Ad industry insiders got […]

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CTV Roundup

What ‘Heated Rivalry’ Reveals About LGBTQ+ Media And Marketing

As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a connection with me based on my queer identity. It’s a question I got to unpack onstage at POSSIBLE 2026 in Miami earlier this week, when I moderated a panel about how the TV show […]

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Marketers

What An Outdoor Retailer Learned By Replacing Pricey SaaS With A Newcomer

I find it useful on occasion to interview people who are marketing-adjacent, and thus possess a different and perhaps more highly clarified perspective on the tools we use for data-driven online advertising. These are the supply-chain managers, data scientists, merchandisers, finance analysts and others who must either appraise the CMO’s performance or are an internal […]

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AI

POSSIBLE 2026: Can AI Help Agencies Finally Break Down Those Silos?

At POSSIBLE 2026, conversations about AI went beyond the typical talking points about how much time and money AI can save. AdExchanger had one of those deeper discussions about AI with Domenic Venuto, the indie agency Horizon Media’s chief product and data officer.

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AI

Zefr Builds A New Front Door For YouTube Buys

Ad tech doesn’t suffer from a shortage of acronyms – but it does suffer from fragmented workflows. Brand suitability provider Zefr is trying to fix some of that fragmentation by using Model Context Protocol (MCP) as the plumbing that connects AI agents to advertiser data and tools, together with an Advertising Context Protocol (AdCP) layer […]

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AI

Google Touts Its AI Ad Tech Adoption And New AI Max Features

The past year has been momentous for AI search engine ads. That’s partly due to ChatGPT’s foray into advertising. But the big AI search ad platform in action right now is Google, which, on Thursday, announced new features and ad types for AI Max, its AI-based bidding product for search and shopping or sponsored product […]

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Marketers

Alphabet Exceeds $100 Billion In Q1 And Its Profits Almost Doubled

Wall Street investors know that, in the advertising business, Q1 is generally the poorest-performing period of the year. And this is a particularly poor macro-economic time. Alphabet is operating in a different reality. Or so it would seem while listening to the company’s Q1 earnings, which were released on Wednesday. Alphabet earned $109.9 billion in […]

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The Measurement Gap in B2B Advertising

Campaign Sophistication Is Increasing, but Performance Visibility Remains Limited B2B advertising is undergoing a major transformation. Campaigns now span multiple channels, target entire buying committees, and draw on richer audience data than ever before. Yet most marketers are still struggling to answer a fundamental question: are these investments actually working? In this exclusive research […]

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Marketers

Supplement Brand Ritual Taps Chord To Help Understand Its Historical Data

The tech stacks brands were using 10 years ago probably aren’t suited for today’s fragmented ecosystem, where advertisers are struggling to keep track of and unify the data they’ve accrued over years. As supplement brand Ritual recently expanded into wholesale and third-party vendor sales, it decided it was time to “reevaluate” its tech stack to […]

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