Ad Tech
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Marketers
ChatGPT Ads Is Expanding To New Markets And Exploring New Ad Formats
ChatGPT Ads continues to grow, expanding to 26 new countries. But it’s still figuring out what, exactly, those ads will look like moving forward.
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Top Women Network
Video Podcasts Are Hot, But Don’t Abandon Audio, Says Horizon Media’s Maria Tullin
As podcasts move into video and CTV, will audio be left behind once again? It doesn’t have to be that way, says Maria Tullin, Horizon Media’s SVP of performance audio and podcast strategy.
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AdExchanger Talks
What Frogs And Socks Can Teach Us About AI Implementation
The biggest obstacle to AI transformation may not be disorganized data but the messy workflows around it, says Rebecca Sykes, a partner at The Brandtech Group, where she leads the emerging tech practice.
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AI
AI Startup Minerva Built An Agentic CDP, But Don’t Call It That
Jackson Engles, CEO of Minerva, is a realist. He knows that the data his AI startup is built on probably won’t be a competitive edge for more than a couple of years. “Yes, sure, we have data that can help create better outcomes,” Engles told AdExchanger. “But is it a long-term, durable moat? Probably not.” […]
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Data-Driven Thinking
MMM Is Getting Smarter. It Still Can’t Do The Whole Job Alone
Every media dollar eventually has to answer the same uncomfortable question: Did it create new revenue or simply take credit for revenue that was coming anyway? A channel with exceptional reported ROI may simply be capturing existing demand. Another may appear less efficient while creating customers who otherwise would never have entered the market. That […]
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AI
VideoAmp Bets On AI To Connect Ad Planning And Measurement
VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promoting from within.
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Data-Driven Thinking
Sure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot
The Prebid Summit in New York City on Tuesday exceeded the event’s reputation for liveliness. That reputation was cemented last year, when the Prebid Summit was roiled by controversy after The Trade Desk had forked the main Prebid code due to a data collection disagreement over how to handle programmatic Transaction IDs. TTD’s presence at […]
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The Big Story
The Auction Flip: Prebid’s Plan To Swap Places With Google
Google won’t have to break up its SSP and ad server. So this week, Prebid unveiled its plan to help Google fulfill the court’s requirements at its annual Prebid Summit. Then: how brands are using their data in an agentic world, and why there’s a rise of AI “employees.”
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Data-Driven Thinking
Has The Ad Industry Lost The Pulse Of American Consumers?
The advertising industry has a relatability problem. Don’t just take it from me. Look at how the industry talks about itself. “I’m going to talk about a few problems that folks might find relatable,” said one startup founder at a LiveRamp-hosted AI demo day that took place adjacent to last week’s Advertising Week New York […]
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AI
LG And Magnite Launch Agentic Home Screen Ads With A Winning NFL Quarterback
Magnite and LG Ad Solutions announced LG smart TV home screen inventory will be available to agencies through agentic AI media buying. Northern California Toyota Dealers Association is part of the first campaign accessing this inventory through agentic pipes with the help of indie agency H/L.
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