AdExchanger Archives - Page 2 of 78

Why CTV Is Becoming The First Real Test Of Agentic Advertising

Connected TV demand is strong, budgets are growing and premium inventory continues to command attention. Yet, for publishers, the growth of CTV has complicated how deals get done. That’s because CTV never fit cleanly into campaign execution models built for RTB-based trading. Programmatic trading introduced efficiency for commoditized inventory, but CTV has always been defined […]

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CTV Roundup

Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth

Earlier this year, datafuelX rehired Dan Aversano, one of the company’s co-founders, to take the helm as CEO. Aversano will lead the company through its next growth phase, which revolves around – surprise, surprise! – connected TV and digital expansion.

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The Big Story

What Is AI Automating In Ad Tech?

Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic interfaces for customers, we give a rundown on AI’s most popular applications in ad tech.

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AdExchanger Talks

Who Needs ‘Corrosive Intermediaries’ Anyway?

The programmatic supply chain is “pretty flawed,” says Danny Spears, COO of publisher alliance Ozone, and value is leaking away from digital media brands. But that doesn’t mean they need to stand there and take it.

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Data-Driven Thinking

The Creativity Trade-Off: What Marketers Risk Losing In The Age Of AI

We used to have a saying at the first agency I worked for: “Money flows to new.” Back then, “new” meant things like QR codes, mobile video and social media. Then, tech really took off and programmatic advertising, augmented reality and data-driven insights became the new “new.” AI was also a thing, but it wasn’t […]

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Marketers

Dairy-Free Creamer Brand Nutpods Is Cracking Fragmentation With AI-Powered Insights

A new marketing intelligence platform helps brands like nutpods address fragmentation by unifying data and inventory across the digital ecosystem.

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AI

Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools

Ad agencies have an overwhelming amount of buying tools to choose from. And they’re increasingly relying on AI to focus just on what will help them meet their clients’ needs. Between general-purpose and specialized DSPs, social platforms, CTV environments and direct publisher deals, agencies have to stitch campaigns together across a variety of fragmented systems. […]

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The Big Story

Data Privacy At The Kitchen Table

We open with insights from attending a duo of privacy conferences this week, the IAPP Global Summit and IAB Public Policy & Legal Summit, including one reason regulators are paying more attention to data privacy: Their constituents consider it a “kitchen table” issue. Then, we turn to the mash-up of retail media and sports, which is opening up new opportunities across media and ad tech.

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