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The DROP Is Coming: Why Fines Under California’s Delete Act Are About to Spike

By now, most ad tech professionals should be familiar with California’s data broker registration requirements under the Delete Act. Any entity that is a “business,” as defined by the California Consumer Privacy Act (CCPA), and that knowingly collects and sells to third parties the personal information of a consumer with whom the business does not […]

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Marketers

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age

Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly.

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AdExchanger Talks

AI Is The New Ad Space

AI isn’t just a productivity tool, says Debra Aho Williamson, founder of Sonata Insights. It’s a brand-new media environment that’s reshaping how people decide what to buy and challenging marketers to completely rethink the funnel.

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AI

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers

Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for.

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Data-Driven Thinking

What Happens When The Attribution Cartel Meets Advertising’s Halo Effect?

With everything else going on in 2026, at least we don’t have Google’s “Privacy Sandbox” to worry about. The high-profile project is over. Or is it? Not quite. Now, instead of one browser introducing its own ad features while the others sit back, browser vendors are collaborating to move ads under browser control piece by […]

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The Big Story

Reaching For More Reach

With RFPs in flux, diverse-owned media companies are finding ways to use their data to improve reach. Plus: Why we’re in retail media’s “potty-training” phase.

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CTV Roundup

Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV

Platforms using talent to corroborate sales pitches is nothing new – the TV upfronts have always included publishers peacocking their talent to impress buyers. But YouTube arguably juggles an additional obligation to act in accordance with its self-imposed competitive differentiator: authenticity.

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Marketers

Hard Truths For Retail Media At The IAB Connected Commerce Summit

The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly. Not the birds-and-bees-type conversation by any means (we’ll save that for the consolidation phase in the future). But an important reality check. […]

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AdExchanger Talks

Betterment’s ‘Anti‑Marketing’ Machine

Kim Rosenblum, CMO of investment app Betterment, unpacks her “anti‑marketing” playbook, which involves telling customers not to engage and shifting away from chasing cheap CAC to prioritizing lifetime value.

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