Ad Tech
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AI
LiveRamp’s Q4 Earnings Defy Wall Street’s SaaS Skeptics
An emerging consensus among Wall Street investors, based on the earnings reports of companies like Meta and Alphabet, is that subscription software is on the way out. AI may not replace Hollywood writers, electricians, nurses or many other professions. But it will replace SaaS software developers. Or so the story goes. LiveRamp, which reported its […]
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The Big Story
The Publisher Path Through AI
At the IAB Annual Leadership Meeting this week, IAB CEO David Cohen demanded publishers receive payment from AI companies who are taking their content. As publishers grapple with AI redirecting the attention they receive from consumers, what’s their path forward?
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Marketers
Alphabet Can Outgrow Everything Else, But Can It Outgrow Ads?
Describing Google’s revenue growth has become a problem, as it so vastly outpaces the human capacity to understand large numbers and percentage growth rates. Since the company reported total revenue for Q4 of $113.8 billion on Thursday, perhaps a walk down memory lane of Alphabet Q4 earnings calls could provide some useful context. Nine years […]
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Marketers
The Super Bowl Is A ‘Performance Trigger’ For Marketers
The Seattle Seahawks and the New England Patriots aren’t the only ones focused on their performance. Marketers are running their own plays during and after the Super Bowl, seeking proof of performance from their streaming campaigns to justify their investments.
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AI
When Does AI Help Vs. Hurt Marketing? This Video Ad Platform Aims To Draw The Line
Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month, does its best to find that happy medium. Today, it announced $4.1 million in seed funding. If your company wants to give up […]
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AdExchanger Talks
The True Meaning of Holistic Media, With Carat’s Carrie Drinkwater
With so many video and digital media channels converging, is there even such a thing as a dedicated TV buyer anymore? Carat US Chief Investment Officer Carrie Drinkwater certainly doesn’t think so.
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Marketers
2026 Events & Award Deadlines
Upcoming Events: March Convergent TV World March 5-6, 2026 | The Times Center, NYC Convergent TV Awards Gala March 5, 2026 | The Times Center, NYC May AdExchanger’s Programmatic AI May 18-20, 2026 | Park MGM, Las Vegas September AdExchanger’s Programmatic IO September 28-29, 2026 | Marriott Marquis, NYC AdExchanger Awards September 29, 2026 | […]
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Data-Driven Thinking
The Fastest Path To Agentic AI In Advertising Isn’t Reinvention. It’s Using Existing Standards
We are on the brink of an exciting top-to-bottom structural transformation of our industry, with agentic AI reshaping everything from how media is discovered to how it’s planned, bought and measured. But this transformation won’t happen instantly and without effort. Agentic AI needs schemas and standards to work. They provide invaluable, referenceable context, so the […]
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Marketers
Amazon Ads Opens A Beta Test For Its New MCP Server
Amazon Ads’ MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through one integration.
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The Big Story
The Prebid Episode
Prebid is on a roll: It will take charge of a seller agent, part of AdCP, and Amazon’s integration with Prebid is in beta. But there’s one sticking point: Microsoft is not going to cache video ad creatives anymore that come through Prebid, leaving publishers scrambling for an alternative.
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