Data & Analytics
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Acquisition
How AI Is Poised to Disrupt, Transform, and Improve the World of Affiliate Marketing
Affiliate marketing, in particular, is poised to reap the benefits as marketers
increasingly adopt more AI optimization techniques. -
Data Driven ROI
5 Steps to Improving Multicultural Marketing Campaigns
Consider these five ideas for making your multicultural marketing campaigns inclusive.
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MarTech
AI Could Drive Double Digit Marketing Growth
Less than one in five B2B firms are using AI, but the majority of those already
on the AI train are forecasting a double-digit lift in the next two years. -
Demand Gen
Using Content Marketing to Engage Audiences: Six Examples
Content marketing can help brands create an engaged, addressable database—
in 2019, that’s one of the most valuable assets any company can have. -
Data & Analytics
Database Analysis Helps Lenox Identify Opportunities
A unified database across multiple channels is enabling Lenox to have a
single view customers and uncover insights for marketing opportunities. -
Facts & Figures
Measurement is Biggest ABM Challenge: Report
Finding the right accounts and measuring success are among the biggest hurdles when it comes to successfully implementing ABM.
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MarTech
Five Ways to Use Text Analysis
Text analysis helping transform digital marketing strategies.
Here’s five ways it can help your team. -
Data & Analytics
LA Kings Turn to Modeling to Ice Churn
Real-time models are helping the Los Angeles Kings predict churn
and improve retention with season ticket holders. -
Acquisition
Marketers Missing Cues, Unable to Unlock Data: Study
A new study has found that many marketers still struggle when it comes to listening
for the signals that matter about customer behavior in the omni-channel landscape. -
Direct Marketing | Print
Pushing the Envelope: 10 Tips for Direct Mail Success
Consider these 10 tips for ideas to integrate this old school
tactic into your modern marketing strategy.