Articles by

The Beginner’s Guide to Effective Mobile Lead Generation: 4 Key Steps

Lead generation is a common practice for marketers doing work for traditional PC screens, but there are still many who aren’t fully embracing the shift toward mobile devices. According to a survey titled “B2B Lead Generation Marketing Trends: 2013 Survey Results,” conducted by B2B marketer Holger Schulze, 49.2 percent of respondents say they’re heavily engaged…

Twitter Rolls Out Its Improved Lead Generation Card to All Advertisers

Twitter’s Lead Generation Card, which was spotted in February and officially introduced in May, is now available to all advertisers on the social network. When the product was unveiled in May, it was available only to the company’s “managed clients,” with a promise of a wider rollout to global small and medium-sized businesses in the…

51% of B2B Marketers: Purchasing-Time Horizon Is the Most Valuable Lead Data

For B2B marketers hoping to connect with small and medium-sized businesses (SMBs), there are a number of valuable data points that inform their lead-generation efforts, but none are more valuable than purchasing-time horizon. That’s one of the main findings of a recent survey of more than 500 of Business.com’s pay-per-lead advertisers. Valuable Data According to…

Infographic: ‘The Great Sales Debate: Is Science Overtaking the Art of Selling?’

Velocify, the sales automation and lead-management software company formerly known as Leads360, has shared an infographic that compares the science of selling with the art of selling. “Clearly science is an indisputable driver of sales success in today’s fast paced, always-connected world. That said, the value of the art of selling cannot be underestimated

Facebook Loosens Rules for Businesses Running Promotions

With a change to its Pages Terms, Facebook is making it easier for Page administrators to run promotions on its social network. The old version of the terms required businesses to run promotions via apps only; the updated version lifts that restriction and allows businesses to administer promotions on their Timelines and in Facebook apps.…

M-Commerce Spending Hits $4.7 Billion in Q2 2013, Could Reach $10 Billion in Q4 2013

According to comScore, mobile commerce (m-commerce) spending reached $4.7 billion in the second quarter, up 24 percent from the $3.8 billion in m-commerce spending in the second quarter of 2012. In the first half of 2013, m-commerce spending hit $10.6 billion, which is the equivalent of $1 of $10 in total digital commerce spending during…

How to Use Content to Generate and Nurture High-Quality B2B Leads

B2B marketing is kind of like dating: “Love at first sight” almost never happens, and you need to figure out how to get someone from an initial interest level to the point where they’re comfortable having a relationship with you. This is where content marketing comes into the picture. “Marketers are the nurturers,” said Cyndi…

Infographic: ‘B2B Marketing: 2013 and Beyond’

Ambassador, a social referral automation platform, has put together an infographic summarizing some key data about B2B marketing this year and beyond. Here are some of the interesting bits of information: –