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Beth Negus Viveiros

managing editor Chief Marketer

Contact bnegus@accessintel.com

Beth Negus Viveiros is the managing editor of Chief Marketer. She joined Penton Media in 1995, and is the former executive editor of Direct magazine. She was also editor of 1to1 magazine and an associate editor at DM News. Her beats include email and B2B marketing.


Post By Beth Negus Viveiros

john deere

Article

Jul. 18 2014




Connecting Great Creative and Measurable Tactics

Today’s marketing campaigns can’t just look good. They need to prove themselves with creative that leads to measurable results.

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marketing-edge-logo

Article

Jul. 15 2014




Marketing Advice from “Rising Stars” 1

We recently asked four of the 2014 Marketing Edge “Rising Star” honorees for their thoughts on building a marketing career and the types of creative that get their attention.

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comcast-logo

Article

Jul. 15 2014




Comcast’s Customer Service Debacle

Words can barely describe the bizarre Comcast customer service phone call making the rounds on the Internet.

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FKG_Gyro_infographic_1080_horiz_v4-2

Article

Jul. 15 2014




Emotion Beats Data in B2B Decision Making: Study

65% of executives responding to a new survey from gyro and The Fortune Group say that subjective factors that can’t be quantified make a difference when evaluating competing proposals.

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b2b_lc_cm_homepage_feature_pic

Article

Jul. 10 2014




B2B LeadsCon and LeadsCon NY: Speaker Previews

Check out these preview interviews with some of the stellar industry experts lined up to speak at B2B LeadsCon and LeadsCon NY.

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futurem

Article

Jul. 09 2014




MITX and HubSpot Partner for Co-Located Boston Event

MITX and HubSpot have formed a partnership to unify their FutureM and Inbound conferences this September 15-18 at the Boston Convention & Exhibition Center.

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Web analytics

Article

Jun. 30 2014




The Evolution of Website Optimization and Design

Website optimization means much more than just crafting a winning landing page.

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Article

Jun. 26 2014




Combining Paid Search With LinkedIn Ads for B2B Success

Using paid advertising options on LinkedIn to reach specific target personas is an emerging opportunity that many B2B marketers still aren’t taking advantage of

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content-wheel

Article

Jun. 26 2014




What Do You Want Your Content Marketing to Achieve? 2

Content marketing that connects with audiences in a measurable way is essential for B2B social success, especially on LinkedIn.

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technology595

Article

Jun. 25 2014




How Marketing Technology Can Stop Consumer Disconnect

Despite the best efforts of all involved, there’s often a disconnect between interactions consumers and companies looking to generate leads have online and on the phone.

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