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Beth Negus Viveiros

managing editor Chief Marketer

Contact bnegus@accessintel.com

Beth Negus Viveiros is the managing editor of Chief Marketer. She joined Penton Media in 1995, and is the former executive editor of Direct magazine. She was also editor of 1to1 magazine and an associate editor at DM News. Her beats include email and B2B marketing.


Post By Beth Negus Viveiros

cresent dog

Article

Oct. 20 2014




Brand Champions Boost General Mills

Classic General Mills brands like Pillsbury are finding opportunities for growth by defining customers’ new purpose and passion for their products.

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man-ball-challenges

Article

Oct. 16 2014




Marketers Need a Better View of the Customer Journey: ANA

Fifty percent of marketers don’t have a clear view of their customers’ decision making journey, or a clear understanding of where they need to focus their marketing efforts,

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Hasbro

Article

Oct. 16 2014




4 Tips for Selling to CMOs

Execs from companies like Hasbro offer ideas for how to sell to the c-suite.

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ON24-webinar

Article

Oct. 13 2014




Successful Webinars Start With an Optimized Registration Page

If you want your next webinar to be a success, begin with reg and confirmation pages optimized to make the experience as painless as possible.

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ana-logo

Article

Oct. 13 2014




Major Brands Take the ANA Masters Spotlight

Target, Chobani and General Mills are a few of the key brands presenting at this week’s ANA Masters of Marketing event in Orlando.

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enterprise data

Article

Oct. 08 2014




Creating a Data Centric View of Customers

Having a customer-centric view is great, but a data-centric view can help you understand intent.

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ebags

Article

Oct. 06 2014




Videos Boost Engagement and Conversion for eBags

Videos integrated throughout the path-to-purchase are increasing conversions for online bag and accessory site eBags.com.

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parago-holiday-355

Article

Oct. 06 2014




Holiday Shoppers Still Price Sensitive: Survey

Consumers are still very price sensitive, and will drive at least five to 10 minutes out of their way to find a better deal, according to new shopper research from parago.

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talbots-355

Article

Oct. 01 2014




Getting Personal: Leveraging Big Data for Better Connections

The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.

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content maze

Article

Oct. 01 2014




B2B Marketers Creating More Content Than Ever: Report

Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.

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